Brand Tone

warm, elegant, inspiring, and authentic

Brand Values

• •Handmade Craftsmanship & Quality
• •Timeless Design
• •Ethical Production & Fair Trade
• •Art in Everyday Life
• •Customer Connection & Service
• •Family Ethos
• •Sustainability

Best Practices

• •Embrace Storytelling: Share the narrative behind the designs, the artisans, and the inspiration. This reinforces the handmade and personal aspects of the brand.
• •Use Warm and Evocative Language: Choose words that convey comfort, elegance, quality, and the joy of a beautiful home. Words like \"cherish,\" \"inspire,\" \"handcrafted,\" \"timeless,\" \"elegant,\" and \"warm\" align well.
• •Highlight Core Values: Consistently weave in mentions of \"handmade,\" \"artisan,\" \"timeless,\" and \"ethical\" where relevant and authentic.
• •Maintain a Personal Touch: Even in broader communications, let Susie Watson's passion and the brand's family feel come through. Using \"we\" and addressing the customer directly can help.
• •Focus on the \"Why\": Explain not just *what* the products are, but *why* they are special – the craftsmanship, the design philosophy, the feeling they evoke, and the idea of \"art for everyday.\"

Social Perception

high-quality, aspirational brand offering beautiful, unique, and timeless homewares

Copy Examples

• •Homepage Banner: \"Crafting homes with heart. Discover timeless pieces, handmade with passion, designed for a life beautifully lived. Welcome to Susie Watson Designs.\"
• •Product Description (for a hand-painted mug): \"More than just a mug, it's a morning ritual cradled in art. Each stroke is hand-painted by our artisans in Sri Lanka, bringing a touch of unique charm to your everyday. Feel the warmth, cherish the craftsmanship.\"
• •Social Media Post (image of a styled room): \"Creating spaces that tell your story. Our hand-printed linens and timeless furniture are designed to be loved for generations, weaving comfort and elegance into the fabric of your home. What corner are you dreaming of transforming? #SusieWatsonHomes #TimelessDesign #HandmadeWithLove\"
• •About Us Snippet: \"For over 25 years, Susie Watson's vision has been simple: to bring art into everyday life. From her initial sketches inspired by the English countryside and global travels, to the skilled hands of our artisan partners, every piece holds a story of dedication and a commitment to enduring beauty.\"
• •Email Subject Line (for a new collection): \"New Arrivals: Designs to Inspire, Crafted to Cherish\"