Brand Tone

Sophisticated & Elegant, Passionate & Authentic, Artistic & Creative, Reflective & Introspective, Knowledgeable & Generous

Brand Values

• •Passion for Horses
• •Artistic Excellence & Craftsmanship
• •Individuality & Unique Style
• •Connection (Horse & Human)
• •Authenticity & Sharing
• •Contemporary Interpretation of Tradition

Best Practices

• •Always Root in Passion: Ensure the deep love and respect for horses shines through. Use evocative language that conveys this connection.
• •Emphasize Artistry and Craftsmanship: Highlight the skill, detail, and unique artistic process behind each piece. Words like "meticulously crafted," "bespoke," "original," and "hand-finished" can be effective.
• •Maintain an Elegant and Sophisticated Vocabulary: Use refined language that reflects the luxury aspect of the brand, but avoid overly academic or exclusionary jargon. The tone should feel elevated yet accessible to those who appreciate art and the equestrian lifestyle.
• •Share, Don't Just Sell: Adopt Susie Benes's philosophy of "sharing" art. Focus on the story, the inspiration, and the emotional connection the art evokes, rather than purely transactional language.
• •Be Authentic and Personal (when appropriate): Incorporate Susie Benes's personal journey and insights, especially in blog posts or "about" sections, to reinforce the authenticity and passion that are central to the brand. This builds trust and a deeper connection with the audience.

Social Perception

Highly Respected Artist, Unique and Inspiring, Generous Expert, Luxury Niche, Authentic and Passion-Driven

Copy Examples

• •Introducing 'Ephemeral Grace,' a new work born from a lifetime of reverence for the equine spirit. Each line and curve is a whispered story of strength and elegance, meticulously sculpted to capture a fleeting moment of connection. Discover the soul of the horse, reimagined. #PostmodernEquestrian #EquineArt #LuxurySculpture
• •Drape yourself in art. Our new collection of silk scarves translates the dynamic beauty of the equestrian world into wearable elegance. Each design is a testament to timeless style, infused with a contemporary vision. Experience luxury that speaks to your passion. #EquestrianStyle #SilkArt #SusieBenesDesign
• •The journey of creation is one of constant discovery. This week on the blog, I'm sharing a glimpse into the delicate dance of texture and form in air dry clay – a medium that allows for such intimate expression. Join me in exploring the nuances that bring a sculpture to life. For the love of art, and the horses that inspire it. [Link] #ArtisticProcess #SculptureTechniques #SusieBenes
• •From a whisper of an idea to tangible form... a quiet morning in the studio, shaping a new narrative. The beauty of art is in its becoming. ✨ #StudioLife #WIP #EquestrianArtist #PostmodernEquestrian
• •At Postmodern Equestrian, art is more than an object; it's a dialogue between tradition and contemporary vision, a celebration of the profound bond we share with horses. Experience meticulously crafted sculptures and luxury designs that bring the noble spirit of the equestrian world into your life. #LuxuryEquestrianAtelier #ArtAndDesign #SusieBenes