Brand Tone

Welcoming, Curated, Inspiring, Helpful, Customer-Centric

Brand Values

• •Quality
• •Beauty and Aesthetics
• •Functionality and Practicality
• •Personalization and Uniqueness
• •Customer Service
• •Community
• •Creativity and Inspiration

Best Practices

• •Always Emphasize Warmth and Personal Connection: Use welcoming language ("we're here to help," "discover your style"). Address the customer directly and make them feel valued, mirroring the "super friendly" and "helpful" in-store experience.
• •Highlight Uniqueness and Curation: Use words like "curated," "hand-picked," "unique," "discover," and "treasures" to convey the special nature of the products, reflecting the store's reputation for offering "something unique."
• •Inspire Creativity and Personal Expression: Incorporate phrases that speak to aspiration, creativity, and making a house a home ("create your sanctuary," "inspire your space," "reflect your personal style"), aligning with the vision of "where life and creativity collide."
• •Focus on Quality and Lasting Value: Subtly weave in mentions of "high-quality," "timeless classics," and "functional beauty" to reinforce the brand's commitment to durable and aesthetically pleasing items.
• •Maintain a Helpful and Service-Oriented Voice: Even in product descriptions, offer tips or suggestions where appropriate. Emphasize services like gift wrapping or registry consultations to show a commitment to the overall customer experience.

Social Perception

Highly Positive, A Destination for Unique Finds, Trusted and Recommended, Upscale but Welcoming

Copy Examples

• •Headline: Susie At Home: Where Your Style Comes to Life. Body: Discover a thoughtfully curated collection of beautiful and functional pieces designed to make your house a home you truly love. Let us help you find those perfect touches.
• •Headline: Find the Unique, Cherish the Everyday. Body: Step into Susie At Home and explore hand-picked treasures from around the world. From elegant tabletop settings to cozy home accents, inspiration awaits in every corner.
• •Headline: Gifts That Tell a Story. Service That Feels Like Home. Body: Looking for that special something? Our team is here to help you select the perfect gift, beautifully wrapped and ready to delight. Experience the Susie At Home difference.
• •Headline: Create Your Sanctuary with Susie At Home. Body: Your home is a reflection of you. We offer inspiring, high-quality decor and accessories to help you craft a space that’s both a creative haven and a comforting retreat.
• •Headline: Celebrating Milestones? Our Bridal Registry is an Experience. Body: Let us provide personalized attention as you select timeless pieces for your new life together. At Susie At Home, your registry journey is as special as the big day itself.