Brand Tone

friendly, appreciative, and centered on quality

Brand Values

• •Freshness and Quality
• •Customer Satisfaction
• •Authenticity and Craftsmanship
• •Community Connection

Best Practices

• •Always Prioritize "Fresh" and "Quality": These words are the cornerstone of the brand's identity. Use them consistently in descriptions, social media posts, and all marketing materials to reinforce this core value.
• •Maintain a Personal and Friendly Voice: Address customers warmly. Use "we" and "our" to create a sense of a unified team. Sign off with a friendly closing like "The Sushi Umi Family" or "The Sushi Umi Team" to maintain a personal connection.
• •Show Gratitude: Regularly thank customers for their business and for sharing their positive reviews. This shows appreciation and encourages brand loyalty.
• •Showcase the Craft: Use visuals and descriptions that highlight the care and artistry that go into making the sushi. This elevates the perception of the product from just food to a culinary experience.
• •Engage with the Community: Continue to post about holidays and community-relevant events. Respond to comments and reviews online in a friendly and professional manner to show that the brand is listening and values customer feedback.

Social Perception

A top-tier sushi restaurant in Ottawa, renowned for its exceptionally fresh and high-quality sushi. Customers frequently describe it as the "best sushi in Ottawa" and praise the generous portions and delicious flavors. The restaurant is often described as a "cozy" and "charming" spot, with a welcoming atmosphere. Many reviews highlight the positive and friendly interactions with the staff, contributing to a loyal customer base.

Copy Examples

• •Art you can eat. ✨ Introducing the ‘Sunset in Kyoto’ roll. Fresh salmon, creamy avocado, and a secret citrus-infused sauce, all wrapped up in a perfect bite. We believe in flavor that tells a story. Come taste the newest chapter. #SushiUmiOttawa #FreshlyMade #OttawaFoodie #SushiPerfection #NewOnTheMenu
• •From our family to yours, we want to extend a huge thank you for your continued support! Every roll we make is with you in mind. We're open for dine-in and takeout all week. Let us handle dinner tonight! Order through our website for pickup. Link in bio! #SushiUmiFamily #OttawaEats #ThankYouOttawa #SupportLocal
• •The Freshest Sushi in Ottawa, Guaranteed. At Sushi Umi, every piece of sushi is a promise of quality. Made-to-order with premium ingredients, because you deserve the best. Taste the difference. Order Online Now.
• •Hi [Customer Name], Craving something fresh and delicious? We're preparing your favorite rolls with the highest quality fish delivered this morning. From our classic Tuna Lovers combo to our inventive special rolls, every bite is crafted with care. View our menu and place your order for a perfect meal today. We can't wait to serve you! - The Sushi Umi Team
• •Your weekend sushi fix is here! 🍣 We're serving up the freshest sushi in town until 8 PM tonight. Customers are loving our Salmon Poke bowls and the classic Dynamite roll. Come see why we're rated one of the best sushi spots in Ottawa! #SushiUmi #OttawaSushi #WeekendVibes