Brand Tone

Warm and Approachable, Appreciative and Humble, Inspiring and Gentle, Passionate

Brand Values

• •Appreciation for Nature and Creation
• •Quality and Craftsmanship
• •Bringing Joy and Beauty
• •Personal Connection
• •Hard Work and Perseverance

Best Practices

• •Always Speak from the Heart: Let your genuine passion for your art and appreciation for nature shine through in your words, just as Susan does in her "About Me" page and interviews.
• •Use Warm and Inclusive Language: Employ friendly and inviting words. Phrases like "welcome," "discover," "share with you," and "thank you" foster a sense of community.
• •Highlight the Inspiration Behind the Art: Briefly sharing the connection to nature or the joy of creation can deepen the connection with your audience, reinforcing the brand's core values.
• •Maintain a Tone of Gratitude: Regularly express thanks to your customers and followers for their support. This resonates with Susan's expressed humility and appreciation.
• •Keep it Gentle and Positive: Reflect the soothing and joyful nature of the artwork in your language. Avoid overly aggressive sales tactics and focus on the beauty and emotion the art evokes.

Social Perception

Highly Positive, Talented Artist, Reliable Seller, Creator of Cherished Items, youthful and vintage inspired, wholesome and soothing experience

Copy Examples

• •Welcome the newest members of our watercolor family! Each brushstroke is filled with love for these beautiful creatures, hoping to bring a touch of nature's gentle charm into your home. Discover your new favorite today.
• •Brighten your kitchen with a little piece of art. Our [Specific Animal/Plant] tea towel isn't just useful, it's a daily reminder of nature's simple beauty. Soft, absorbent, and lovingly designed.
• •Lost in the delicate dance of watercolors today, bringing this little [Animal's Name] to life. There's so much beauty in the world around us, and I'm so grateful to share my view of it with you. What do you see?
• •From my little studio in Texas to your cozy home, thank you for being part of the Susan Windsor Artwork journey. Every piece I create is a piece of my heart, inspired by the wonder of the world we share. I hope they bring as much joy to you as they do to me in creating them.
• •New prints have blossomed in the shop! Explore enchanting scenes and adorable critters, all painted with a passion for nature's artistry. Perfect for adding a touch of warmth and whimsy to any space.