Brand Tone

Sophisticated, Expert, and Exclusive.

Brand Values

• •Excellence and Quality
• •History and Culture
• •Curation and Expertise
• •Artistic Integrity

Best Practices

• •Maintain Exclusivity: Use words like "curated," "rare," "exclusive," "one-of-a-kind," and "by appointment" to reinforce the brand's position.
• •Emphasize Provenance: Always highlight the origin (e.g., "French chateau," "Central Asian bazaar") and historical period of the items to build value and narrative.
• •Leverage Authority: Reference Susan Simon's professional background, including her work with Coach and features in Bergdorf Goodman, to establish credibility and expertise.
• •Focus on the 'Who': Target the copy directly at interior designers, collectors, and stylists. Speak their language, focusing on design, texture, history, and application in high-end projects.
• •Adopt a Storytelling Approach: Treat each textile as an artifact. Describe its journey, its cultural context, and its artistic details rather than just its physical attributes. The copy should educate and inspire, not just sell.

Social Perception

The brand is perceived as a niche, high-end resource for industry professionals and serious collectors. Susan Simon is positioned as an established expert with a distinguished career, including her time at Coach and features in luxury department stores. The general public is largely unaware of the brand; its reputation exists within the exclusive circles of interior design and antique fashion. There are no public customer reviews or forum discussions, which aligns with its private, business-to-business nature.

Copy Examples

• •A Curated Collection for the Connoisseur. Discover rare 18th to 20th-century textiles sourced from across the globe by Susan Simon, a leading resource for America's top designers.
• •With a design career that includes directing collections for Coach, Susan Simon's expertise is unmatched. Each piece in our collection is personally selected for its historical significance and exceptional craftsmanship.
• •An exceptional example of 19th-century French needlework. This piece tells a story of a bygone era of European chateaus, its intricate patterns and rich materials reflecting a mastery of the textile arts.
• •Dear [Designer Name], As a preeminent name in interior design, we believe the unique character of our antique textiles would resonate with your projects. We invite you to schedule a private viewing of the Susan Simon Design collection.
• •Susan Simon Design will be presenting a hand-selected collection of antique textiles and accessories at the upcoming [Textile Show Name]. By appointment only.