Tono de Marca

personal, serene, artisanal, authentic, gentle, thoughtful, nostalgic, calming, welcoming, invitational

Valores de Marca

• •Artisanal Craftsmanship
• •Connection to Nature
• •Authenticity and Personal Story
• •Community Engagement
• •Mindfulness and Comfort

Mejores Prácticas

• •Lead with the "Why," Not Just the "What": Always connect the product back to the core values. Instead of just describing a quilt, describe the feeling of warmth and history it provides, mentioning it’s made with vintage fabrics.
• •Use Sensory and Evocative Language: Employ words that evoke feelings of calm, nature, and touch. Phrases like "sumptuous hand spun yarns," "exquisite wall quilts," and "charming sock dolls" are more effective than simple descriptors.
• •Maintain a Personal, First-Person Voice: Continue using "I" and "my" to reinforce that the brand is a personal studio. Sharing personal anecdotes, like spinning yarn nearly every evening, builds a strong, authentic connection with customers.
• •Tell the Story of the Place: Regularly reference "Cellarbrook Farm," the New Hampshire landscape, and the local seasons. This grounds the brand in a physical, authentic location, making it more tangible and relatable for customers.
• •Emphasize the Benefit of Slow Living: Position the products as an antidote to a "rushed and conflicted world." The copy should focus on benefits like soothing creativity, comfort, mindfulness, and the joy of a handmade item, rather than on features or price.

Percepción Social

Respected, authentic, highly skilled local artisan, integral to community, passion-driven, exclusive and focused (due to lack of social media), reliable, high-quality.

Ejemplos de Copy

• •From our farm to your hands. Each skein of yarn is spun with care, dyed in colors inspired by the New England seasons, and ready to be woven into your next story. Find the perfect hue to enhance your own cocoon.
• •The quiet beauty of the overlooked. These limited edition etchings capture the small, time-worn details of life on the farm. A piece of New England's tranquility, ready to bring a moment of peace to your home.
• •Step away from the rush. At Cellarbrook Farm, we believe creativity is a soothing act. Explore our collection of handmade goods, crafted to bring comfort and inspiration to you and yours.
• •Discover the simple joy of making. Our Country Cousin Weaving Kits contain everything you need to explore a timeless craft. A perfect, heart-felt gift for a friend, or a quiet afternoon for yourself.
• •For 23 years, life and art have been intertwined at Cellarbrook Farm. It's a joy to share what’s new, from the printmaking studio to the spinning wheel. Thank you for being part of our story.