Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Aspirational & Elegant, Authentic & Relatable, Informative & Passionate.
Brand Values
- •Timelessness
- •Quality & Functionality
- •Authenticity
- •Inspired Living
- •Sophisticated Comfort
Best Practices
- •Lead with "Timeless" and "Classic": Use words that reinforce the brand's core value of enduring style. Phrases like "timeless design," "classic elements," "built to last," and "effortless elegance" should be staples in the brand vocabulary.
- •Tell a Personal Story: Weave Susanna's personal narrative and passion into the copy. Start captions with "I was so excited to see..." or "What I love most about this space is...". This maintains the authentic, relatable voice that built her audience.
- •Focus on the Feeling, Not Just the Feature: Describe how a space or product *feels*. Instead of just "white walls," use "a soft color palette that creates a fresh, airy aesthetic." Instead of "linen shirt," use "the perfect piece for sophisticated comfort."
- •Use Aspirational and Evocative Language: Employ words that paint a picture of a desirable lifestyle. Terms like "sanctuary," "retreat," "serene," "sophisticated," and "understated luxury" align with the high-end yet relaxed perception of the brand.
- •Maintain a Consistent Visual and Textual Palette: Every piece of copy should feel like it belongs with the brand's bright, clean, and airy visuals. Keep sentences clear and uncluttered. The tone should always be positive, passionate, and inspiring, mirroring the visual content.
Social Perception
Authoritative Influencer, Genuine Creator, Taste-Maker.
Copy Examples
- •Headline: Step inside a home where timeless elegance meets coastal calm. Body: So excited to walk you through this stunning Hamptons-inspired sanctuary. Notice the beautiful wainscoting and the flood of natural light... it’s this commitment to classic details that creates a truly welcoming space. What’s your favorite feature? Let me know in the comments! #CoastalHamptonStyle #HomeTour #DreamHome #InteriorInspiration
- •Headline: The Signature Linen Shirt: Effortless Elegance, Every Day. Body: I believe that true style is timeless. That’s why I created this shirt from 100% premium linen—it’s breathable, durable, and gets softer with every wear. It’s more than an outfit; it’s a feeling of relaxed sophistication. Designed for versatility, it’s the perfect piece to anchor your wardrobe.
- •Headline: Thinking of bringing the Hamptons look to your home? Body: It all starts with the right elements. I've partnered with some of my favorite brands to share my top tips for creating that light, airy, coastal feel. From the perfect shade of white to the importance of texture, discover the secrets to crafting a home you’ll love for years to come. Click to read more and get inspired! #HamptonsStyle #HomeDesign #SusannaTolo
- •Subject: A little inspiration for your week | Inside a breathtaking coastal kitchen Body Snippet: Hi [Name], this week I'm sharing a kitchen that perfectly captures the blend of classic design and modern living. Plus, a few thoughts on why I believe linen is the ultimate fabric for a comfortable and stylish life...
- •Visual: A beautiful, bright living room. Text Overlay: What's the one element every coastal home needs? Sticker: Poll with options: A) Natural Light B) Jute Rugs C) White Linen Sofa D) All of the Above! Follow-up Story: A short video of Susanna saying, "So many of you chose 'All of the Above' and I completely agree! It's the *combination* of these textures and light that creates that signature welcoming feel."
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