Brand Tone

Sophisticated & Elegant, Empowering & Confident, Approachable & Passionate, Quality-Conscious & Meticulous

Brand Values

• •Quality Craftsmanship
• •Timeless Style & Functionality
• •Empowerment
• •Affordable Luxury (for Suzanne Faris line) / Luxury (for Susan Faris Designs)
• •Cruelty-Free Options/Eco-Friendly Practices (mentioned for Susan Faris Designs)
• •Customer Focus & Support for Local Entrepreneurship (for Suzanne Faris line)

Best Practices

• •Embrace "Sophisticated Empowerment": Consistently use language that is both elegant and empowering. Words like "elevate," "statement," "confidence," "timeless," "meticulous," and "empower" should be staples.
• •Highlight Quality and Craftsmanship: Always weave in mentions of material quality (be specific about leather or vegan leather as appropriate) and the care taken in creating each piece. Phrases like "meticulously crafted," "high-quality materials," "designed for longevity" reinforce this.
• •Incorporate the "Carry a Little Attitude" Spirit (where appropriate): Even when describing elegant pieces, inject a sense of confidence and boldness. This tagline is a strong differentiator. For the Suzanne Faris line, lean into the "live a full life" and "embrace your complexities" messaging.
• •Tell the Story: Briefly allude to Susan Faris's design heritage or Suzanne Faris's personal journey and handmade approach to build trust and add depth to the brand narrative.
• •Maintain Visual and Textual Harmony: Ensure that the copywriting style aligns with the visual presentation on the website and social media – which is generally clean, stylish, and product-focused.

Social Perception

Positive, Trusted, Desirable, Slight Confusion Possible

Copy Examples

• •Headline: Beyond an Accessory. It's Your Statement. Body: Crafted for the woman who owns her style. The Susan Faris Collection blends timeless design with a touch of daring. Carry a Little Attitude. (Product Focus: Crossbody Phone Bag)
• •Headline: Elegance in Every Detail. Confidence in Every Step. Body: Discover meticulously crafted leather and vegan leather handbags designed to elevate your everyday. Susan Faris combines luxurious materials with functional beauty, because you deserve both. (Product Focus: Leather Handbag)
• •Headline: Uncompromising Quality. Undeniable Style. Body: From the designer trusted by the world's top department stores, now comes a collection that’s all yours. Experience the Susan Faris difference – where every stitch tells a story of passion and precision. (Brand Focus)
• •Headline: Handmade with Heart. Designed for Your Life. Body: The Suzanne Faris touch: luxurious, durable leather crafted into timeless handbags that inspire you to embrace your unique journey. Quality that lasts, style that speaks. (Focus: Suzanne Faris handmade line)
• •Headline: Small Luxuries, Big Attitude. Body: Perfect for your essentials, our lipstick cases and tech accessories are designed with the signature Susan Faris edge. Functional, stylish, and always ready to make a statement. (Product Focus: Small Accessories)