Brand Tone

Elegant, Artistic, Nature-Inspired, Evocative, Personal, Passionate, Professional, and Established

Brand Values

• •Love of Nature
• •Artistic Craftsmanship & Uniqueness
• •Emotional Connection & Joy
• •Quality & Authenticity
• •Connection

Best Practices

• •Embrace Evocative Language: Consistently use descriptive and sensory words that reflect the beauty, vibrancy, and tranquility of nature as depicted in the artwork. Words like "vibrant," "serene," "joyful," "tapestry," "essence," and "layers" align with the established tone.
• •Highlight the Artistic Process (Pointillism): Subtly weave in mentions of the unique pointillist technique. This reinforces the craftsmanship and distinctiveness of the brand, appealing to those who appreciate artistic skill.
• •Maintain a Personal Connection: Continue to share Susan's personal inspiration drawn from nature and her passion for her art. This fosters authenticity and allows the audience to connect with the artist behind the work.
• •Ensure Visual Consistency: The visual elements (photography of art, website design, social media aesthetics) should always complement the elegant, nature-inspired, and artistic tone of the copy. High-quality imagery is paramount.
• •Focus on Quality and Emotional Resonance: In all communications, from product descriptions to social media updates, emphasize the quality of the art and its ability to evoke positive emotions like joy, peace, and a connection to the natural world.

Social Perception

Respected Artist, High-Quality Artwork, Evocative and Uplifting, Professional and Trustworthy

Copy Examples

• •Instagram Post (Showcasing a new floral print): "Immerse yourself in the delicate dance of colour. Each dot, a whisper of the petal's story. Our new 'Spring Bloom' limited edition print captures the ephemeral beauty of the garden, ready to bring its serene energy into your home. Discover the collection – link in bio. #SusanEntwistleArt #Pointillism #FloralArt #NatureInspiredHome #ArtLovers"
• •Website Banner (Homepage): "Experience the Tapestry of Nature. Susan Entwistle's unique pointillist art invites you to explore vibrant landscapes and serene gardens, one joyful dot at a time. Bring the outside in."
• •Facebook Ad (Targeting art enthusiasts): "Searching for art that speaks to the soul? Susan Entwistle's contemporary pointillist paintings are a celebration of nature's enduring beauty. From tranquil woodlands to blooming gardens, find a piece that resonates with your heart. Shop originals and prints online. #ContemporaryArt #PointillistPainter #FineArt #HomeDecor #SusanEntwistle"
• •Product Description (For a greeting card): "Share a moment of natural wonder. This beautifully detailed greeting card features Susan Entwistle's signature pointillist artwork, 'Sunlit Path Through the Bluebells.' Printed on premium quality card, it's a miniature masterpiece perfect for conveying heartfelt messages. Blank inside for your own words. #ArtCard #NatureGreetingCard #Pointillism #SusanEntwistleDesign"
• •Email Newsletter Snippet (Announcing a new collection): "Dear Art Lover, I'm thrilled to unveil my latest collection, 'Woodland Whispers.' Inspired by the quiet majesty of ancient forests, these pieces seek to capture the light, texture, and profound peace found beneath the canopy. I hope they bring a touch of nature's restorative power to your space. Explore the new works here: [Link] Warmly, Susan Entwistle."