Brand Tone

Feminine & Chic, Artistic & Creative, Approachable & Slightly Playful, Conscious & Mindful, Elegant & Classy

Brand Values

• •Quality Craftsmanship
• •Slow Fashion Principles
• •Femininity & Elegance
• •Artistic Expression & Storytelling
• •Sustainability (Implied/Emerging)

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Artistic, Elegant, Conscious, Whimsical, Approachable) and list corresponding "Do's and Don'ts" for language, tone, and style. This ensures everyone writing for the brand is aligned.
• •Emphasize Storytelling: Connect with the "Autobiography of Fashion" concept. Frame product descriptions and social media posts around the story of the garment, its inspiration, or how it makes the wearer feel. This resonates with the artistic and feminine values.
• •Use Evocative and Sensory Language: Words like "dreamy," "shimmer," "flow," "whisper," and "dance" can enhance the feminine, artistic, and slightly whimsical tone. Appeal to how the fabrics feel and how the designs look.
• •Highlight "Slow Fashion" and "Made to Order" Benefits: Instead of just stating these facts, explain what they mean for the customer – e.g., "crafted with intention, just for you," "a piece to cherish for years," "reducing waste, increasing beauty." This reinforces the conscious and quality values.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy consistently matches the aesthetic of the visuals used on the website and social media. Bright, feminine, and artistic imagery should be paired with copy that reflects the same qualities.

Social Perception

A boutique or independent designer label, Focused on feminine and occasion wear, Offering a distinct, somewhat whimsical or boho-chic style, A brand with an artistic touch. Customers looking for unique pieces rather than fast fashion are their likely audience.

Copy Examples

• •Instagram Post (New Dress Launch): Meet the 'Seraphina' dress ✨ Crafted with intention, designed to flow with your story. Each stitch is a whisper of timeless elegance, made slowly, just for you. Embrace your inner muse. #SusanCarys #SlowFashion #ArtisanChic #FeminineStyle #MadeToOrder
• •Website Product Description (Boho Blouse): Let the 'Lyra' boho blouse awaken your free spirit. Delicate ruffles dance with every movement, woven from thoughtfully sourced fabric. This isn't just a blouse; it's a wearable piece of art, designed in our British studio and made to cherish. Pair with sunshine and your favourite memories.
• •Email Newsletter Subject: New Arrivals: Designs That Tell a Story 🌿 Body Snippet: Dear [Customer Name], Discover the latest additions to the Susan Carys collection – where timeless design meets conscious craftsmanship. Each piece is lovingly created to be a cherished part of your wardrobe's autobiography. Explore the new collection...
• •Facebook Ad (Targeting conscious consumers): Tired of fleeting trends? Fall in love with fashion that lasts. Susan Carys offers beautifully crafted, feminine womenswear, made to order with a commitment to quality and mindful production. Dress with intention. Shop now. #SlowFashionMovement #SustainableStyle #InvestInQuality #SusanCarysLabel
• •Pinterest Pin Description (Showcasing a dress): The 'Evania' Dress: Silk velvet dreams and sequin shimmers. Designed for moments that glow. Each Susan Carys piece is a chapter in your unique fashion story, thoughtfully designed and made with care. #ElegantDress #SlowFashion #DesignerWear #BritishDesign #FeminineCharm