Tono de Marca

nurturing, conscious, and serene

Valores de Marca

• •Sustainability
• •Craftsmanship and Quality
• •Child-centric Well-being
• •Natural and Playful Design

Mejores Prácticas

• •Always Emphasize 'Why': Every piece of copy should connect back to the core values of sustainability and a better future for children. Instead of just describing a product, explain why it's a good choice for a conscious parent.
• •Use a Nurturing and Gentle Vocabulary: Incorporate words like "gentle," "conscious," "healthy," "safe," "thoughtful," and "cherish." This reinforces the brand's caring and serene tone.
• •Tell the Story of the Product: Highlight the craftsmanship, the sustainable materials used, and the design inspiration. This elevates the products from mere items to special objects with a story.
• •Focus on Benefits Beyond the Physical: Speak to the peace of mind parents get from choosing non-toxic, eco-friendly products. Frame the purchase not just as an aesthetic choice, but as a values-based decision.
• •Maintain a Calm and Uncluttered Voice: Avoid overly promotional language, urgent calls-to-action, or flashy sales jargon. The communication style should mirror the tranquil and mindful aesthetic of the products themselves.

Percepción Social

Positive among consumers valuing eco-consciousness and non-toxic children's products; however, direct social perception is limited due to low online visibility.

Ejemplos de Copy

• •Welcome a little piece of nature into their playroom. Our new [Product Name] is handcrafted from sustainable materials, designed for gentle play and a healthy planet. Because a better future starts with conscious choices, today.
• •Designing a room for dreams to grow. Discover our collection of sustainable, handcrafted treasures for your child's space. Safe for them, kind to our Earth.
• •It’s more than just a room—it’s their world. At SUS, we believe in filling that world with products made with love and respect for nature. Explore our new arrivals, thoughtfully crafted for a sustainable and joyful childhood.
• •The [Product Name] isn’t just a playful addition to their room; it’s a choice for a greener tomorrow. Made from [Specific Material], it’s durable, non-toxic, and easy to clean, supporting both endless fun and a healthy home environment.
• •SUS—Studio Uluwatu Suka. Inspired by nature, crafted with care. We are dedicated to providing beautiful, sustainable products for the most important people in our world: our children. Join us in building a healthier, happier future, one room at a time.