Brand Tone

Action-Oriented & Intense, Professional & Authoritative, Community-Focused, Enthusiastic & Passionate

Brand Values

• •Realism & Immersion
• •Safety & Responsibility
• •Skill & Development
• •Community & Camaraderie
• •Adventure & Adrenaline

Best Practices

• •Use Strong Verbs and Active Voice: Convey energy and directness (e.g., "Conquer," "Execute," "Master" instead of "You will be able to conquer").
• •Emphasize Realism and Detail (where appropriate): When describing scenarios or gear, use specific language that appeals to enthusiasts and highlights authenticity.
• •Incorporate a Sense of Urgency and Excitement: Use language that motivates action and reflects the thrilling nature of airsoft (e.g., "Limited Spots," "Don't Miss Out," "Prepare for Impact").
• •Maintain Professionalism, Especially Regarding Safety: While exciting, the copy should always reflect a commitment to safety and responsible gameplay.
• •Speak the Language of Your Audience: Use terminology common in the airsoft community (e.g., "operator," "loadout," "objective-based") to build rapport and demonstrate understanding, while ensuring clarity for newcomers.

Social Perception

Customers Likely Perceive: Survivor Experience as a destination for serious airsoft enthusiasts looking for challenging and well-organized gameplay. They may see it as a place to test their skills, experience realistic scenarios, and connect with other players. Potential Newcomers Might Perceive: It as an intense and perhaps intimidating activity, but also exciting. The professionalism projected by the website could be reassuring. The Wider Public (less familiar with airsoft) Might Perceive: It as a niche, extreme hobby.

Copy Examples

• •Headline for a new scenario: "Objective: SURVIVE. New Mission Drop at Base G.R.I.T.A. Do you have what it takes?"
• •Instagram post for training: "Dominate the field. Our expert-led training sessions forge elite operators. Sign up now and elevate your game. #SurvivorExperience #AirsoftBrasil #TacticalTraining"
• •Website banner for their store: "Gear Up, Operator! Survivor Experience Factory Store: Top-tier airsoft equipment for peak performance. Your mission starts here."
• •Email subject for an event: "The Adrenaline Rush You've Been Waiting For: Survivor Experience Presents [Event Name]!"
• •About Us snippet: "At Survivor Experience, we live and breathe airsoft. We're dedicated to crafting the most immersive scenarios and fostering a community of passionate operators. Join us and write your own legend."