Brand Tone

Encouraging, Supportive, Inspirational, Motivational, Community-Focused, Welcoming, Authoritative, and Professional.

Brand Values

• •Resilience
• •Community
• •Confidence Building
• •Fun & Engagement
• •Skill Development

Best Practices

• •Lead with Encouragement: Always frame achievements around effort, progress, and determination rather than innate talent. Use phrases like 'Proud of the effort,' 'Look at that focus,' and 'Progress looks like this.'
• •Center the 'Why': Connect the physical activity (the 'what') to the emotional and mental benefits (the 'why'). Explicitly mention confidence, resilience, discipline, and fun in your copy.
• •Use the Voice of the Community: Incorporate testimonials and quotes from parents and children frequently. This authenticates your claims and reinforces the community value. Phrases like 'Our parents say it best...' can be very effective.
• •Speak to the Parent, Celebrate the Child: While your target audience is the parent paying for the class, your hero is the child. Write copy that addresses a parent's desire for their child's well-being and development, but make the child the star of the visuals and stories.
• •Keep it Simple and Direct: The brand's message is powerful in its simplicity. Avoid overly technical jargon. Focus on clear, emotionally resonant words that convey strength, support, and achievement.

Social Perception

Survival Fitness is highly regarded by its customers and the local community, perceived as a transformative program that positively impacts children's lives. The founder, Dina, is praised as an incredible role model, and the brand is positioned as a leader and innovator in children's calisthenics in the UK.

Copy Examples

• •That 'I did it!' moment is what we live for! Look at the focus and determination. It’s not about being the best on day one; it’s about showing up, trying your best, and surprising yourself. That’s where real strength is built. So proud of our crew! #SurvivalFitness #CalisthenicsKids #Confidence
• •Is your child ready to discover their own strength? At Survival Fitness, we do more than teach pull-ups and handstands. We build confidence, resilience, and a supportive community, one class at a time. Our expert coaches create a safe space where every child can shine. First class on us! Learn more at survivalfitness.uk. #Leicester #KidsFitness #Confidence
• •More Than a Gym. We're Building Strong, Confident Kids Through Calisthenics.
• •Hi [Parent's Name], This week we saw so many incredible milestones, from first-time pull-ups to flawless handstands! But our biggest win is seeing the friendships and teamwork in every class. Thank you for being part of our growing family. P.S. Don't forget our Summer Camp registration is now open! Secure your child's spot for a summer of fun and fitness.
• •Unlocking new skills every day! 🔥 Watch our amazing kids crush their calisthenics goals. #calisthenics #kids #fitness #strongkids #survivalfitness