Brand Tone

Aspirational & Empowering, Fashion-Forward & Trendy, Helpful & Informative, Approachable & Friendly, Confident & Quality-Conscious

Brand Values

• •Beauty & Confidence
• •Quality
• •Affordability
• •Variety & Choice
• •Customer Focus
• •Style & Trend Awareness

Best Practices

• •Know Your Audience Deeply: Always write with the target demographic (Black women seeking style, quality, and confidence) in mind. Use language, references, and imagery that resonate with them.
• •Emphasize Transformation and Confidence: Consistently link the products to positive emotional outcomes like increased self-esteem, empowerment, and the joy of self-expression.
• •Stay Current with Trends (and Showcase It): Regularly incorporate current hair trends, celebrity-inspired looks, or seasonal styles into your copy. Use words like "latest," "new," "trending," and "fresh."
• •Maintain an Uplifting and Positive Voice: Even when discussing hair challenges, frame solutions positively. The overall tone should be encouraging, exciting, and supportive.
• •Be Authentic and Relatable: While aspirational, ensure the language is also accessible and friendly. Use "you" and "your" to speak directly to the customer, and incorporate customer testimonials or user-generated content where appropriate to build trust and relatability.

Social Perception

The perception Surprisehair cultivates is that of a provider of trendy, affordable, and quality hair products specifically for Black women who want to enhance their style and express themselves through versatile hair options.

Copy Examples

• •Headline: Unlock Your Next Level Look with Surprisehair! Body: Tired of the same old style? Step into a world of stunning transformations. Our premium lace wigs and bundles are your secret to turning heads and owning every room. Find your fierce. Shop Surprisehair today!
• •Headline: Radiate Confidence. Express Yourself. Body: It's more than just hair, it's a feeling. Surprisehair empowers you to show the world who you are with our flawless styles and unbeatable quality. Get ready to be unforgettable.
• •Headline: Trendsetting Styles, Just For You. Body: From chic bobs to luscious long waves, Surprisehair brings you the hottest hair trends. Made with 100% human hair for that natural look and feel. Why blend in when you were born to stand out?
• •Headline: Your Dream Hair is Here. Effortlessly. Body: Get ready for your best hair day, every day! Surprisehair offers luxurious, easy-to-style wigs and extensions that fit your life and your budget. Easy Order, Easy Beauty – that’s our promise.
• •Headline: Girl, Get Ready to WOW! Body: Discover the perfect look that screams YOU! Surprisehair has all the vibrant colors, flawless textures, and on-point cuts you’ve been searching for. Let your hair do the talking!