Brand Tone

Specialized, practical, and value-driven, utilizing direct and technical language. It conveys expertise and a mission to make high-quality optics accessible, highlighting opportunities for finding 'hidden treasures' and 'bargain prices.'

Brand Values

• •Accessibility
• •Quality
• •Repurposing and Savings
• •Expertise

Best Practices

• •Maintain Technical Credibility: Always use precise, accurate terminology. Your audience is knowledgeable and will appreciate the technical details.
• •Emphasize Value and Savings: The 'surplus' aspect is a key selling point. Frame it as a smart, resourceful choice that offers significant savings without compromising on essential quality.
• •Speak to the Expert: Address your audience as peers. Whether they are hobbyists or professionals, they are engaged in technical pursuits. Your copy should reflect a shared passion and understanding.
• •Highlight the 'Treasure Hunt': Use words like 'discover,' 'uncover,' and 'hidden gems' to create a sense of excitement and opportunity around your inventory.
• •Be Mission-Driven: Consistently communicate your core purpose of making high-quality optics accessible. This builds a brand identity beyond just being a seller of parts and fosters a loyal community.

Social Perception

Perceived as a valuable resource for a specific, technical audience (hobbyists, engineers, researchers) seeking cost-effective solutions for projects and appreciating the value of sourcing robust, military-grade or industrial-grade surplus parts. There is an appreciation for the history and quality of older, surplus optical equipment among enthusiasts.

Copy Examples

• •Unlock the Power of Photonics. Lab-Grade Optics Without the Lab-Grade Price. Your next project deserves the best components. We source high-quality surplus lenses, mirrors, and filters, making advanced optical technology accessible and affordable. Discover our hidden treasures today.
• •From Our Surplus to Your Spec. This 0.3 OD Metallic Neutral Density Filter provides precision light reduction for your most demanding applications. UV Grade. Unbeatable Price.
• •Equip Your Lab for Less. Stretch your research budget further with our extensive inventory of surplus optics. Quality components for groundbreaking discoveries.
• •Ever wonder what happens to high-end optics from large-scale projects? We find them and bring them to you. #SurplusOptics #Photonics #DIY #LabEquipment #Engineering
• •We believe innovation shouldn't be limited by budget. Our mission is to put quality optical components into the hands of the creators, the curious, and the pioneers.