Brand Tone

A blend of Artisanal Pride, emphasizing heritage and craftsmanship, and Commercial Accessibility, focusing on direct, sales-oriented communication and practical product features.

Brand Values

• •Cultural Heritage
• •Craftsmanship
• •Functionality & Style
• •Value for Money
• •Customer-Centricity

Best Practices

• •Always connect the traditional (Ikat, artisan-made) with the modern benefit (stylish, functional, for the office, for travel). The story of craftsmanship is a key differentiator.
• •Employ words that convey artistry and quality, such as "woven," "handcrafted," "artisan," "heritage," and "vibrant." This elevates the product beyond a simple accessory.
• •Whether on the "About Us" page or an Instagram caption, the core message should be consistent. Even a simple sales post can be framed with a nod to its handcrafted origin.
• •Customers are drawn to the beauty of the bags but purchase based on their utility. Ensure copy always highlights practical features (e.g., "spacious compartments," "durable material," "versatile sling strap") alongside aesthetic appeal.
• •Given the mixed reviews on quality, use copywriting to build confidence. Include phrases like "quality-checked," "built to last," or "premium materials" and ensure customer service protocols can back up these claims.

Social Perception

Largely positive, with customers appreciating the product's appearance, quality, and value, often describing them as beautiful, stylish, and good quality. However, there are recurring criticisms regarding product quality issues and customer service response when problems arise, indicating potential inconsistency in quality control and post-purchase support.

Copy Examples

• •Where timeless tradition meets modern life. ✨ Our new artisan-crafted Ikat tote isn't just a bag; it's a story woven in every thread. spacious enough for your essentials and vibrant enough to brighten any day. Carry a piece of heritage. #SuroviBags #IkatLove #HandcraftedInIndia #ArtisanMade
• •Functionality, Meet Art. Shop Authentic Ikat & Jacquard Bags.
• •Ethically Made. Traditionally Inspired. Designed for Today. Discover the Surovi Collection.
• •Keep your essentials organized in style with our handcrafted Jacquard wallet. Made with durable vegan leather accents and vibrant, woven fabric, this piece is a testament to skilled craftsmanship. Its compact design features multiple card slots and a secure zip closure, making it the perfect blend of elegance and everyday practicality.
• •A Splash of Color & Craft for Your Wardrobe 🎨