Brand Tone

Professional, Authoritative, Trustworthy, Reliable, Value-Oriented, Customer-Centric, Approachable, Supportive, and Innovative.

Brand Values

• •Quality
• •Value/Affordability
• •Customer Focus & Empowerment
• •Innovation
• •Reliability and Trust
• •Accessibility & Convenience
• •Environmental Responsibility

Best Practices

• •Prioritize "Professional Yet Approachable": Always address the dental professional audience with respect and an understanding of their needs. Use clear, accurate terminology but avoid overly cold or impersonal language. Infuse warmth where appropriate, aligning with the "Culture of Care."
• •Emphasize Quality and Reliability Consistently: Whether describing SurgiMac instruments or other distributed brands, the core message of quality assurance, durability, and reliable performance should be evident.
• •Clearly Communicate Value Proposition: Highlight competitive pricing, cost-effectiveness, promotions, and how SurgiMac/Dental District Supply helps practices manage costs without sacrificing quality.
• •Showcase Innovation and Expertise: When discussing SurgiMac's own product lines (like Air Series, MacSuture), underscore the innovative design, research, and benefits they bring to dental procedures. Position the brand as knowledgeable.
• •Maintain a Unified Voice Across Platforms: Ensure that the tone used on the website, social media channels, email marketing, and any advertisements is consistent, reflecting the established professional, value-driven, and supportive brand identity. Regularly review content to ensure alignment.

Social Perception

Positive for SurgiMac Brand. Distributor with Range. Focus on Professionals. Generally Reliable but with Occasional Hiccups. Growing Presence.

Copy Examples

• •Headline: Precision Meets Affordability: Discover SurgiMac Dental Instruments. Body: Equip your practice with SurgiMac's expertly crafted dental instruments. Engineered for performance and durability, without compromising your budget. Experience the SurgiMac difference today. Call to Action: Shop Our Instrument Range.
• •Headline: Your Trusted Partner for Quality Dental Supplies. Body: Dental District Supply delivers a comprehensive selection of essential dental products, from our innovative SurgiMac brand to your most trusted national names. Quality care starts with quality supplies. Call to Action: Explore Products & Save.
• •Headline: Innovation in Your Hands: The SurgiMac Air & Slim Series. Body: Experience unparalleled ergonomic design and efficiency with SurgiMac's patented Air and Slim Series instruments. Designed by professionals, for professionals. Call to Action: Learn More About SurgiMac Technology.
• •Headline: Stock Your Practice with Confidence: Unbeatable Value & Fast Delivery. Body: Get all your dental essentials in one place. Dental District Supply offers competitive pricing on a wide range of products, backed by fast, reliable nationwide shipping. Call to Action: Get Free Shipping on Orders Over $200.
• •Headline: Committed to Your Success: Quality. Value. Support. Body: At SurgiMac, we're more than just a supplier. We're dedicated to empowering dental professionals with top-tier products, cost-effective solutions, and a culture of care you can depend on. Call to Action: Discover the SurgiMac Culture of Care.