Brand Tone

professional, trustworthy, and customer-centric

Brand Values

• •Quality
• •Customer Empowerment & Success
• •Innovation
• •Value/Affordability
• •Care
• •Reliability & Efficiency
• •Environmental Responsibility

Best Practices

• •Focus on the Healthcare Professional
• •Emphasize Quality and Reliability
• •Maintain a Professional and Authoritative Voice
• •Highlight Value and Solutions
• •Be Consistent Across All Channels

Social Perception

SurgiMac is perceived as a higher-end company offering well-made and cost-effective instruments and as a trusted supplier for dental professionals, DSOs, and surgery centers.

Copy Examples

• •Headline: Empowering Your Practice with Uncompromising Quality. Body: At SurgiMac, we deliver the precision-crafted dental and surgical supplies you trust, ensuring optimal patient care and practice efficiency. Explore our innovative solutions, designed for professionals who demand the best.
• •Headline: Value Meets Excellence. Equip Your Clinic for Less. Body: Discover SurgiMac's extensive range of high-quality medical supplies at prices that respect your budget. From trusted national brands to our cost-effective house brand, quality care is now more accessible.
• •Headline: Your Trusted Partner in Patient Care. Body: SurgiMac is more than a supplier; we're your partner in delivering exceptional healthcare. With a culture of care and a commitment to your success, we provide the tools and support you need to thrive.
• •Headline: Innovation That Shapes the Future of Dentistry. Body: Stay at the forefront of your field with SurgiMac. We champion cutting-edge solutions and patented designs, bringing you the next generation of dental instruments and supplies.
• •Headline: Reliable Supplies, Delivered Swiftly. Because Your Time Matters. Body: Minimize downtime and keep your practice running smoothly with SurgiMac's express delivery. We ensure you have the essential, high-quality supplies you need, right when you need them.