Brand Tone

Authentic & Genuine, Passionate & Appreciative, Storytelling & Historical, Artisanal & Handcrafted, Eco-conscious & Respectful (of Nature), Educational & Informative, Whimsical & Elegant

Brand Values

• •Authenticity & Integrity
• •Quality Craftsmanship
• •Uniqueness
• •Connection to Nature & the Ocean
• •History & Storytelling
• •Eco-Friendliness
• •Passion for the Craft
• •Education

Best Practices

• •Always Emphasize Authenticity: Consistently use terms like "genuine," "authentic," "real ocean-tumbled," and briefly explain why this matters (the journey, the natural frosting).
• •Tell the Story: Whenever possible, allude to the journey of the sea glass – its transformation by the sea, its history, and its unique character. Highlight the "handcrafted love" and personal touch.
• •Use Evocative, Nature-Inspired Language: Incorporate words that connect to the ocean, beach, nature, and the feeling of serenity or wonder (e.g., "ocean's embrace," "tidal whispers," "sun-kissed," "frosted gem," "serene energy").
• •Maintain a Warm and Passionate Voice: Let the genuine love for sea glass and the craft shine through. Be approachable and share the excitement of finding and creating these pieces.
• •Educate Subtly: Weave in interesting facts about sea glass (e.g., rarity of certain colors, the time it takes to form) to reinforce expertise and the value of genuine pieces, without being overly technical. This aligns with the NASGA affiliation and commitment to education.

Social Perception

Trustworthy & Reputable, Artistic & High-Quality, Unique & Meaningful, Eco-Aware, For Passionate Collectors & Ocean Lovers

Copy Examples

• •From the ocean's embrace to a timeless treasure. Each piece of genuine Surfside sea glass carries whispers of the waves and a history all its own. Handcrafted with love, just for you. ✨🌊 #SurfsideSeaGlass #GenuineSeaGlass #OceanTreasures #HandcraftedJewelry #StoryInEveryPiece
• •This stunning [color] sea glass gem was lovingly collected from the shores of [Location, if known, or general region like 'the Caribbean shores'] and meticulously handcrafted into a one-of-a-kind necklace. Wear a piece of the ocean's artistry and carry its serene energy with you. Eco-friendly, authentic, and full of soul.
• •Did you know? Our founder, Denise, has spent decades walking countless beaches, hand-selecting each piece of sea glass that goes into your jewelry. It's more than a business; it's a passion for preserving the ocean's natural art and sharing its stories. #MeetTheMaker #SeaGlassArtist #PassionForSeaGlass #AuthenticCraftsmanship
• •Introducing the 'Tidal Whispers' Collection. Listen closely, and you'll hear the ocean's song in every flawlessly frosted piece. Genuine, ocean-tumbled sea glass, transformed by hand into jewelry that tells a unique story. Discover your connection to the sea. #NewCollection #SeaGlassJewelry #EcoFriendlyFashion #UniqueGifts #SurfsideStories
• •Real Ocean-Tumbled Sea Glass... Handcrafted Into Jewelry That Feeds The Soul. Discover Unique Pieces with a Story.