Brand Tone

Enthusiastic, Passionate, Adventurous, Lifestyle-Oriented, Friendly, Approachable, Confident, and Proud.

Brand Values

• •Passion for Surf/Beach Lifestyle
• •Uniqueness and Originality
• •Quality
• •Sustainability and Eco-Friendliness
• •Made in USA
• •Customer Happiness/Stoke
• •Fun and Inclusivity

Best Practices

• •Embrace the "Stoke": Consistently use enthusiastic, positive, and energetic language. Incorporate surf and beach slang naturally (e.g., "epic," "gnarly," "ride the wave," "aloha") where appropriate to reinforce the brand's core identity.
• •Focus on Lifestyle and Passion: Frame products not just as items, but as extensions of an adventurous, ocean-loving lifestyle. Tell stories and use imagery that evokes the feeling of surfing, beach days, and adventure.
• •Maintain Authenticity and Friendliness: Communicate in a genuine, approachable, and down-to-earth manner. Avoid overly corporate or stiff language. Let the passion for the lifestyle shine through.
• •Highlight Core Values Consistently: Regularly weave in mentions of unique designs, high quality, sustainability, and American-made aspects in product descriptions, social media posts, and "About Us" narratives.
• •Visual Consistency is Key: Ensure all visuals (product photos, social media imagery, website design) align with the vibrant, adventurous, and beach-centric tone. High-quality, inspiring images are crucial for this brand.

Social Perception

Positive for Unique Designs and Niche Appeal. Appreciation for Eco-Friendly and USA-Made Aspects. Some Concerns about Product Quality Consistency/Expectations. Generally Seen as a Passion-Driven Brand.

Copy Examples

• •Headline: Ride the Wave of Comfort! 🌊 Body: Transform your bedroom into a surf sanctuary with our Extremely Stoked bedding. Unique designs, epic quality, and that endless summer vibe. Get stoked, sleep stoked! #SurferBedding #BeachLife
• •Headline: Your Walls Just Got More Awesome. Body: Unleash the ocean's energy in your home! Our new collection of surf-inspired wall tapestries and canvas prints is here to make a splash. Eco-friendly, US-made, and 100% stoked. 🤙 #CoastalDecor #ExtremelyStokedArt
• •Headline: Warning: May Cause Extreme Happiness. Body: Our beach-themed shower curtains and bath mats are designed to bring sunshine to your mornings. Dive into vibrant designs and get your daily dose of stoke! #BathroomGoals #OceanVibes
• •Headline: Wear Your Adventure. 🤘 Body: From super soft hoodies to custom rash guards, gear up in Extremely Stoked apparel. Made for adventurers, by adventurers. What’s your next thrill? #SurfStyle #AdventureGear
• •Headline: Eco-Friendly. USA-Made. Totally You. ✨ Body: At Extremely Stoked, we're passionate about unique, high-quality gear that’s kind to the planet. Customize your surf-inspired home decor and apparel today and live the stoked life! #SustainableStyle #MadeInUSA