Brand Tone

Aspirational & Stylish, Professional & Knowledgeable, Value-Oriented & Customer-Centric

Brand Values

• •Customer Satisfaction
• •Trend-Conscious & Diverse Selection
• •Expertise & Guidance
• •Good Value
• •Quality

Best Practices

• •Showcase beautiful designs while highlighting practical benefits and affordability.
• •Frame copy around solutions and guidance.
• •Match the words to the perceived aesthetic.
• •Maintain a balance between aspirational style and practical advice.
• •Emphasize customer satisfaction and value in all communications.

Social Perception

A helpful resource for finding a wide variety of options for home improvement projects, known for extensive product range, quality tiles, and knowledgeable staff.

Copy Examples

• •Transform your space with our hand-picked selection of luxury tiles, designed for superior visual and technical quality.
• •Discover the latest tile trends and designs to inspire your next home improvement project. Get expert advice from our knowledgeable staff.
• •Experience luxury without the luxury price tag. We offer a wide selection of high-quality tiles at fair prices, with a price match promise.
• •Customer satisfaction is at the heart of everything we do. Enjoy free samples and free delivery to make your tile shopping experience seamless.
• •Need guidance? Our blog provides advice and inspiration to help you find the perfect tiles for your project.