Tono de Marca

Artistic & Creative, Personal & Passionate, Culturally Inspired & Appreciative, Quality-Oriented & Unique

Valores de Marca

• •Artistic Expression & Creativity
• •Handmade Craftsmanship
• •Quality & Exclusivity
• •Cultural Connection & Appreciation
• •Passion & Personal Touch
• •Joy & Inspiration

Mejores Prácticas

• •Highlight Uniqueness and Craftsmanship: Consistently mention 'handmade,' 'limited edition,' 'artisan,' 'screen-printed,' or 'block-printed' to reinforce the value of the products.
• •Avoid overly corporate or generic language.
• •The beauty and artistry seen in the products should be echoed in the words used to describe them.
• •Appeal to the senses to convey the quality and artistry.
• •People connect with stories.

Percepción Social

Positive perception of ethical and conscious consumerism, quality, uniqueness, and a personal touch.

Ejemplos de Copy

• •Wrap yourself in luxury, make a bold impression.
• •Surfaced is more than a brand; it's a collection of my journeys, a celebration of color, pattern, and the inspiring, enduring connections made through textiles.
• •Explore our limited-edition silk scarves, hand-screen printed with love and inspired by the vibrant hues of West Bengal.
• •Each piece tells a story of cultural connection and artistic expression.
• •Experience the joy of owning a unique, handcrafted textile that reflects your individual style.