Brand Tone

Authoritative, reassuring, practical, direct, educational, and empowering, focusing on solutions and customer confidence without instilling fear.

Brand Values

• •Preparedness and Self-Reliance
• •Quality and Expertise
• •Safety
• •Value and Customer-Centricity

Best Practices

• •Lead with Reassurance, Not Fear: Focus on empowering customers with peace of mind rather than instilling fear about emergencies.
• •Translate Features into Benefits: Explain how technical specifications like "NSF certified" directly benefit the customer, ensuring water purity and safety.
• •Reinforce Expertise and Trust: Consistently highlight the brand's 35-year industry experience and position it as a trusted advisor.
• •Be Direct and Practical: Provide clear, unambiguous information, avoiding marketing fluff and offering straightforward details in descriptions and FAQs.
• •Focus on the "Why": Family and Safety: Connect all copy to the core motivation of protecting family and ensuring their safety, creating an emotional bond with the audience.

Social Perception

Reliable and high-quality provider of emergency water storage solutions, seen as an authority in preparedness, with positive feedback on product quality, practical design, and transparent customer-centric approaches to pricing and service.

Copy Examples

• •Peace of Mind is a Full Tank. Secure Your Family's Future with America's Most Trusted Water Storage.
• •Don't Wait for the Warning. Natural disasters and emergencies happen without notice. Having a secure water supply is the most important step in protecting your family. Our 260-gallon tank fits through any doorway and provides a family of four with clean water for a month. Built with BPA-free, certified materials, because their safety is your top priority. Be Prepared Today.
• •The 260-Gallon Doorway Tank: Your Foundation for Emergency Preparedness. Engineered with 35 years of water industry expertise, this isn't just a container; it's a lifeline. Made from a single piece of rotationally-molded, NSF-certified polyethylene, it's guaranteed to be BPA-free and leak-proof. We've included two pre-taped brass spigots for easy water rotation and access. It fits through standard doorways, making setup simple. When it matters most, trust Sure Water.
• •How Much Water Do You *Really* Need? Beyond the 1-Gallon-a-Day Rule. Everyone knows the "one gallon per person per day" rule, but is it enough? In a real emergency, factors like climate, medical needs, and food preparation can drastically increase your water requirements. As water experts, we feel a responsibility to go beyond the basics. In this guide, we'll break down how to create a water storage plan that truly keeps your family safe, no matter what.
• •Hi everyone. When an emergency strikes, the first thing to disappear from shelves is bottled water. But what if you could have months of clean water already secured in your home? Today, we're going to walk you through setting up the Sure Water 260-gallon tank in under 10 minutes. We'll show you why its slim design is a game-changer and how easy it is to ensure your family is prepared for anything.