Brand Tone

sophisticated, artisanal, and reverent

Brand Values

• •Craftsmanship & Tradition
• •Quality
• •Sustainability & Slow Fashion
• •Minimalism & Functionality
• •Customer Centricity

Best Practices

• •Always connect the product back to the core idea of 'Torunlara Miras' (A Heritage for Grandchildren). Use words like legacy, heirloom, timeless, enduring, and generation to reinforce the brand's promise of longevity.
• •Describe the feel of the soft leather, the smell of genuine materials, and the sight of the flawless stitching. This elevates the product from a simple object to a sensory experience, justifying its premium positioning.
• •Consistently use terms like artisanal, handcrafted, workshop, and crafted instead of factory, manufactured, or machine-made. This reinforces the value of human skill and the 'slow fashion' philosophy.
• •The brand's tone is elegant. Use a refined vocabulary that speaks to a discerning audience. Words like meticulous, minimalist, sophisticated, refined, and discerning will align with the brand's premium identity.
• •Frame the buying decision as an investment in quality and longevity, not just a simple transaction. Phrases like 'worth every penny,' 'an investment in craftsmanship,' and 'a piece to cherish for a lifetime' align perfectly with existing customer perceptions and brand values.

Social Perception

The public perception of Süresoy is overwhelmingly positive, with customers viewing it as a top-tier brand in the leather goods market. Reviews frequently describe the products as the 'highest quality you can see in the market' and as beautiful 'pieces of art and craftsmanship.' Customers feel the products are worth the price, highlighting the exceptional material quality, soft leather, and perfect attention to detail. The brand is seen as a representative of excellent Turkish craftsmanship, with customers expressing a desire to see it expand internationally. There is a strong emotional connection, with one customer stating, 'It's so beautiful that I can't bring myself to use it right now.' This indicates that the brand successfully evokes a sense of preciousness and artistry in its customers.

Copy Examples

• •It's in the details where a product becomes a legacy. Every stitch is a promise of quality; every fold in the leather, a story waiting to be written. This isn't just a wallet. It's a future heirloom. #Suresoy #HandmadeHeritage #LeatherCraft
• •Engineered for Today, Crafted for a Lifetime. Discover the new Parla A4 Organizer—where minimalist design meets the enduring soul of genuine leather. Organize your success.
• •In a world of the temporary, choose the permanent. Our handmade leather goods are crafted not just for your daily demands, but for the generations that will follow. Stand apart from the soullessness of mass production. Invest in a legacy. Shop Süresoy.
• •In our Istanbul atelier, time slows down. We honor the spirit of slow fashion, transforming the finest genuine leather into something more than an accessory. We create a companion for your journey. Each cut and stitch is guided by a single principle: to make something worthy of being passed down. Experience the difference of true craftsmanship.
• •Feel the supple strength of full-grain leather, destined to acquire a unique patina with every journey you take. The Temur XL is more than a briefcase; it is a testament to tradition and a rejection of the disposable. With its flawless stitching and minimalist form, it’s a silent statement of quality and purpose. Built by hand, to be carried for a lifetime.