Brand Tone

Authentic & Traditional, Knowledgeable & Authoritative, Proud & Resilient, Community-Oriented & Passionate, Respectful

Brand Values

• •Heritage & Legacy
• •Innovation
• •Quality & Craftsmanship
• •Authenticity
• •Community
• •Durability

Best Practices

• •Weave in the Heritage: Regularly reference the 1959 founding, founders George Yentzen and James 'Cowboy' Fernandez, and key milestones like the World Championship win. This reinforces authenticity and legacy.
• •Speak the Hunter's Language: Use terminology and scenarios that resonate with experienced hunters, while remaining accessible enough for those newer to the sport. Show understanding of the hunting experience.
• •Highlight 'American Made' and Quality: Consistently mention that products are made in the USA, emphasizing craftsmanship, durability, and the quality materials used (e.g., walnut for classic calls, modern proprietary materials for new ones).
• •Showcase Authenticity Through User Stories: Encourage and feature user-generated content, testimonials, and photos/videos of successful hunts using Sure-Shot calls. This builds community and provides social proof.
• •Balance Tradition with Innovation: While celebrating the past, also clearly communicate new product developments, technological advancements (like the Yentzen ONE2's features), and how Sure-Shot continues to meet the evolving needs of modern hunters. This shows the brand is not static.

Social Perception

Respected Legacy Brand, Reliable & Effective, Nostalgic, 'Old School' (often positive), Comeback Story

Copy Examples

• •Since 1959, the call of the wild has echoed through generations. The Original Yentzen by Sure-Shot: Crafting legacies, one hunt at a time. #SureShotHeritage #YentzenClassic
• •Don't just attract them. Command their attention. Sure-Shot Game Calls – the sound that brings them closer. Proven in the field since Cowboy won the World Championship. #ProvenPerformance #DuckSeason
• •From the first patented double-reed to today's precision-tuned calls, innovation is our tradition. Experience the Sure-Shot difference – American made, hunter approved. #AmericanMadeHunterApproved #GameCallInnovation
• •Every call tells a story. Your story. Tag @SureShot1959 in your next adventure and become part of the Sure-Shot family. #PassItOn #HuntingCommunity
• •The Yentzen. The legend that started it all. Still fooling 'em after all these years. Get the original. Get Sure-Shot. #TheOriginalYentzen #SureShotGameCalls