Tono de Marca

friendly, passionate, and sassy

Valores de Marca

• •Passion
• •Community
• •Charity & Animal Welfare
• •Quality
• •Friendship and Fun

Mejores Prácticas

• •Embrace the Equestrian Lingo: Consistently use horse racing terminology and puns in your copy. This reinforces your brand's niche and creates a fun, insider feel for your target audience.
• •Lead with Passion: Always let your genuine love for horse racing and coffee shine through. Your enthusiasm is contagious and a key part of your brand's appeal.
• •Highlight the "Why": In your messaging, frequently remind customers of the charitable component of their purchase. This is a powerful differentiator and a strong emotional draw.
• •Maintain a "Sassy" and Friendly Voice: Keep your tone conversational and a little playful. Address your audience directly and maintain the approachable, friendly persona of the brand's founders.
• •Stay Visually Consistent: Ensure your visual branding on social media and your website aligns with your copy. Use high-quality images of your products, the racetrack, and happy customers to tell a cohesive story.

Percepción Social

Sure Bet Coffee is perceived very positively within its niche target audience of horse racing enthusiasts. They are seen as an authentic brand that genuinely understands and participates in the culture of the sport. The charitable aspect is a significant driver of this positive perception, as it resonates with a community that cares about the welfare of the horses. The collaboration with established names in the horse racing world, like "Past The Wire," lends them credibility and reinforces their standing within the community. The brand is not just selling coffee; it's offering a product that aligns with the lifestyle and values of its customers.

Ejemplos de Copy

• •Ready for the final stretch? Our new 'Paddock Pick' blend is a medium roast with notes of caramel and a smooth finish. It’s the perfect partner for a long day of handicapping. Get yours and get ready to win big.
• •It's race day! 🏇 Who are you betting on? Fuel your picks with a cup of Sure Bet Coffee. Remember, every bag helps a horse in need. #SureBetCoffee #HorseRacing #CoffeeLover #Charity
• •Don't just watch the race, be a part of it. Hey [Customer Name], At Sure Bet Coffee, we're more than just coffee. We're a community of fans, handicappers, and horse lovers. With every sip, you're supporting retired racehorses. Now that's a 'win-win'.
• •Keep your coffee hot from the first race to the last. Our 20 oz stainless steel tumbler is built for long days at the track and early mornings studying the odds. It's not just a tumbler, it's a statement.
• •Tired of the morning grind? So are we. That's why we made a coffee that's as bold as your bets. Try our 'Breakaway Bold' dark roast and start your day in the lead. #MorningCoffee #Bold