Brand Tone

Empowering, Confident, Modern, Solution-Oriented, Inclusive (aspiring), Direct & Unapologetic

Brand Values

• •Comfort
• •Confidence
• •Empowerment
• •Freedom & Self-Expression
• •Quality & Innovation
• •Inclusivity & Body Positivity

Best Practices

• •Use straightforward language that addresses the practical benefits (e.g., "no slips," "invisible," "seamless").
• •Reinforce the "for Indian women" aspect where appropriate.
• •Highlight the comfort and confidence the products provide.
• •Emphasize the doctor-approved and body-safe aspects of the materials.
• •Showcase customer testimonials and positive feedback.

Social Perception

Positive (among users), Solution-Provider, Limited Mainstream Visibility (potentially)

Copy Examples

• •Feel your best, unapologetically.
• •Experience empowerment, from the inside out.
• •NUTHIN isn't just about essentials; it's about empowerment through comfort.
• •Beauty comes in all shapes and sizes—there's no such thing as a one-size-fits-all.
• •Our Peek-A-Boob nipple covers feature body-safe, medical-grade adhesive that stays put, so you can move through your day with Nuthin but peace of mind.