Tono de Marca

Friendly, Youthful, and Playful

Valores de Marca

• •Choice and Creativity
• •Fun and Indulgence
• •Community
• •Quality

Mejores Prácticas

• •Embrace Casual Language: Use a friendly, conversational tone. Incorporate light, popular slang and emojis where appropriate to maintain a youthful and approachable voice.
• •Highlight the Experience: Focus copy on the fun and creativity of the self-serve model. Use action-oriented words like "create," "design," "mix," and "build" to engage the audience.
• •Encourage User-Generated Content (UGC): Actively ask customers to share their froyo creations. Create a unique hashtag and consistently feature customer photos to build a strong community feel.
• •Keep it Positive and Energetic: All copy should be upbeat and positive. Use exclamation points and vibrant descriptions to convey excitement and fun.
• •Stay Visually Driven: Ensure that copy is always paired with high-quality, colorful, and appealing images of the product and happy customers. The visuals are just as important as the text in conveying the brand's playful identity.

Percepción Social

Sup Yo is perceived positively as a go-to destination for a fun and tasty dessert. Customers frequently praise the wide variety of yogurt flavors and toppings, highlighting the enjoyable and creative experience. The brand is often seen as a great place for families, friends, and casual outings. Its strong branding and modern, inviting store atmosphere are key differentiators that attract and retain customers.

Ejemplos de Copy

• •Warning: may cause extreme happiness! 😉 Our new Popping Boba has landed. What crazy combo will you create? Show us your masterpiece! #SupYo #FrozenYogurt #NewTopping #CreateYourOwn
• •Heatwave? We got you. 😎 Cool down the Sup Yo way! Grab a friend and create your own froyo magic. Find your local store and make this summer the sweetest one yet! #SupYoSummer #Froyo #PerthDesserts
• •Your Yo, Your Way. Endless Flavors, Endless Toppings. Endless Fun. Dive In!
• •Sup Yo 🍦 Australia's home of self-serve frozen yogurt. We bring the flavors, you bring the creativity! Tag your creations to be featured! 👇 Find us:
• •More Than Just Froyo: How Sup Yo is Building a Community, One Swirl at a Time.