Brand Tone

innovative, practical, and safety-conscious, with an aspirational touch of modern convenience and eco-friendliness.

Brand Values

• •Innovation & Technology
• •Safety
• •Convenience & Practicality
• •Quality & Reliability
• •Environmental Responsibility
• •Customer Focus & Surprise

Best Practices

• •Prioritize "Innovative Convenience": Always highlight how the technology makes life easier and better. Use words like "smart," "effortless," "advanced," "upgrade," and "solution" alongside practical benefits.
• •Emphasize Safety Clearly and Calmly: When mentioning safety features (child locks, auto-off, flameless), do so in a reassuring and straightforward manner. Avoid fear-mongering, instead focusing on the peace of mind Suprus provides.
• •Subtly Weave in Eco-Benefits: Mention "butane-free," "rechargeable," and "reusable" as inherent advantages that are also good for the planet. Frame it as a smart, modern choice rather than a primary activist stance.
• •Maintain a Clean, Modern Aesthetic in Visuals and Language: Use clear, concise language. Avoid overly technical jargon unless explained simply. Visuals should be clean, showcasing the sleek design of the products in well-lit, appealing settings.
• •Infuse a Hint of "Surprise" and User Empowerment: Occasionally use language that suggests a delightful discovery or an enhanced experience, tying back to the "Surprise are us" origin. Focus on how the user can "create," "illuminate," or "brighten" their moments with Suprus.

Social Perception

The general perception leans positive, especially regarding the innovative concept and convenience for specific uses like candles. However, concerns about durability and occasional customer service/delivery issues temper this enthusiasm. The brand is generally seen as providing a modern, useful gadget.

Copy Examples

• •Headline: Spark Smarter, Not Harder. Introducing Suprus Electric Lighters. Body: Tired of flimsy matches and unreliable butane? Upgrade to Suprus. Our USB rechargeable arc lighters offer a flameless, windproof solution for candles, BBQs, and all your lighting needs. Safe, eco-conscious, and effortlessly modern. Light up your life, the Suprus way.
• •Headline: Safety Meets Sophistication. Light with Confidence. Body: Experience the peace of mind that comes with Suprus. Our electric lighters feature a child-safe lock and auto shut-off, all wrapped in a sleek design. No fuel, no flame, no fuss—just pure, reliable ignition at your fingertips. Perfect for the modern home.
• •Headline: Your Adventure-Proof Flame. Wind? What Wind? Body: Don't let the elements dim your light. Suprus outdoor arc lighters are built tough and designed to be windproof and splash-proof. From the campsite to the backyard grill, get a dependable spark every time. Recharge, reuse, and explore without limits.
• •Headline: Beyond the Butane: A Greener Way to Glow. Body: Join the Suprus revolution and ditch disposable lighters for good. Our electric arc lighters are USB rechargeable, eliminating harmful butane and reducing waste. It's the innovative, eco-friendly choice for a brighter, cleaner future.
• •Headline: The Last Lighter You'll Want to Own. (It’s Suprus.) Body: Imagine a lighter that’s always ready, charges like your phone, and laughs in the face of wind. That’s Suprus. With elegant design and cutting-edge plasma technology, it’s more than a lighter—it’s an experience. Surprise yourself.