Tono de Marca

Innovative and Modern, Friendly and Reassuring, Eco-Conscious, Enthusiastic and Slightly Playful, Helpful and Practical

Valores de Marca

• •Innovation
• •Customer Delight & Experience
• •Environmental Responsibility
• •Safety and Convenience
• •Quality

Mejores Prácticas

• •Lead with Innovation and Convenience: Always highlight how SUPRUS products are a smarter, easier, and more modern alternative to traditional methods. Use words like 'smart,' 'effortless,' 'next-generation.'
• •Emphasize Eco-Friendliness: Consistently mention the benefits of rechargeable, butane-free technology for both the user and the environment.
• •Maintain a Reassuring Voice on Safety: Proactively mention safety features (child lock, auto-off) to build trust and address a key benefit.
• •Infuse 'Surprise' and Delight: While being practical, subtly weave in the 'Surprise are us' ethos – how the product offers a uniquely positive or unexpectedly good experience.
• •Use Clear, User-Focused Language: Avoid overly technical jargon. Focus on the user's benefits and how the product solves their problems or enhances their daily life. Keep it friendly and approachable.

Percepción Social

Generally, customers perceive SUPRUS lighters as a modern, stylish, and convenient upgrade from traditional lighters or matches. They are frequently praised for their ease of use, especially for candles, and their safety features. The eco-friendly aspect (rechargeable, no fuel) is also a significant positive point for many users.

Ejemplos de Copy

• •Headline: No More Fumbling. Just Effortless Flame. Body: Tired of flimsy matches and fuel-running-out frustrations? SUPRUS electric arc lighters offer a sleek, windproof, and rechargeable solution. Light candles, BBQs, and more with a simple click. Welcome to modern convenience.
• •Headline: Spark Joy, Not Waste. Body: Join the charge for a greener way to light! SUPRUS lighters are 100% electric and USB rechargeable, meaning no butane, no disposables, just a pure, clean arc every time. Light up your world, responsibly.
• •Headline: The Future of Flame is in Your Hand. And It's Safer Too. Body: Experience the SUPRUS difference. Our arc lighters feature child-safety locks and an automatic power-off, giving you peace of mind with every use. Elegant design meets intelligent technology.
• •Headline: Surprise! Lighting Just Got an Upgrade. Body: Remember when lighters were just...lighters? SUPRUS (Surprise Are Us!) brings a touch of magic to the everyday. Perfect for gifting or treating yourself to a smarter, sleeker way to ignite.
• •Headline: Deep Jars? Windy Days? SUPRUS Has You Covered. Body: Finally, a lighter that reaches where others can't and stands up to the elements. From your favorite deep-set candles to outdoor adventures, SUPRUS provides a reliable, flameless arc at the perfect angle, every time.