Brand Tone

Friendly, Approachable, Confident, Knowledgeable, Customer-Centric, Stylish yet Practical

Brand Values

• •Quality Craftsmanship
• •Affordability/Value
• •Customer Satisfaction
• •Comfort and Style
• •Australian Identity
• •Family-Oriented

Best Practices

• •Always Prioritize "Comfort AND Style": Ensure that copy consistently reflects the dual benefit of Walkorama shoes. Avoid leaning too heavily on one aspect at the expense of the other.
• •Emphasize Australian Heritage and Quality: Regularly mention "Australian-owned," "handmade," and "quality craftsmanship" to reinforce trust and a key differentiator.
• •Maintain a Friendly, Customer-First Voice: Use welcoming language, address customer needs directly (e.g., "finding the perfect pair can be difficult, which is why we're here for you"), and highlight customer service.
• •Focus on Value and Accessibility: While highlighting quality, consistently remind customers of "family-friendly prices" or "affordable" options to appeal to their target demographic. Use clear, straightforward language about promotions and services like Afterpay and free shipping.
• •Be Authentic and Relatable: As a family-owned business, share your story and passion. Use language that resonates with everyday Australians and their lifestyle needs. Ensure imagery and copy align to showcase the shoes in practical, stylish, everyday scenarios.

Social Perception

Positive, Customers appreciate the quality, service, and the products themselves. The emphasis on "Australian-owned" likely resonates well with the local market. The brand aims to make customers feel confident and that their needs for both style and convenience are met. Brand perception is defined as what customers believe a product or service represents, and Walkorama aims to represent quality, comfort, and style at reasonable prices.

Copy Examples

• •Headline: Step into Comfort, Stride with Style. Australian Handmade Shoes for Your Everyday. Body: At Walkorama, we believe your feet deserve the best. That’s why we’ve poured 30 years of passion into crafting high-quality, handmade shoes that don’t just look good, they feel amazing. Discover your perfect pair today!
• •Social Media Post: Juggling a busy life? Our latest collection is designed for the modern Aussie woman who craves both fashion and function. Effortless style, unbeatable comfort, and always family-friendly prices. #WalkoramaStyle #HandmadeShoes #AustralianOwned
• •Product Description Snippet: Experience the Walkorama difference: where premium materials meet handcrafted quality. These [Shoe Name] aren't just an accessory; they're an investment in your comfort and confidence. Perfect for [Occasion/Use], they’ll keep you going all day long.
• •Email Subject: $10 Off Your First Step to Happiness! (Plus, Aussie-Made Comfort Inside) Email Body Preview: We’re Walkorama, a family-owned Aussie brand dedicated to making your feet happy with stylish, handcrafted shoes. Finding the perfect fit should be easy, and we’re here to help!
• •Ad Copy: Tired of choosing between style and comfort? Walkorama delivers both. Explore our Australian-inspired collection of handmade shoes, designed for real life and priced for real families. Quality you can feel, service you can trust.