Brand Tone

approachable, scientific, and encouraging

Brand Values

• •Efficacy and Innovation
• •Convenience and Simplicity
• •Quality and Trust
• •Value

Best Practices

• •Lead with the "Why": Always start by addressing a customer pain point (e.g., pill fatigue, cost, taste) before introducing the product as the solution. This aligns with the approachable and problem-solving tone.
• •Balance Science with Simplicity: When mentioning Liposomal technology, pair it with a simple explanation or a benefit-driven statement (e.g., "so you absorb more of what you take"). This maintains the scientific yet accessible tone.
• •Leverage Social Proof: Regularly incorporate phrases and sentiments from positive customer reviews into marketing copy. Use words like "convenient," "easy," and "tasty," which are consistently found in testimonials.
• •Maintain an Encouraging and Positive Voice: Frame the copy around positive outcomes and feelings (e.g., "ready for the day," "feel good," "simpler"). Avoid fear-based marketing and focus on the empowering aspect of taking control of one's health.
• •Emphasize Convenience: The on-the-go nature of the sachets is a major value proposition. Continuously highlight the simplicity and ease of incorporating SUPPLME into any daily routine, reinforcing the brand's commitment to convenience.

Social Perception

Customers perceive SUPPLME as reliable, effective, convenient, and a tasty alternative to traditional pills. The brand is also seen as having excellent customer service and offers a competitive, more affordable option compared to other leading health brands.

Copy Examples

• •Your Daily Vitamins, Simplified. Tired of juggling multiple vitamin bottles? SUPPLME packs 17 essential vitamins and minerals into one easy, delicious daily shot. Our advanced Liposomal technology ensures you absorb the good stuff, not just pass it. Feel the difference of a simpler morning routine.
• •Better Absorption, Better You. Did you know most vitamins pass through your system without being fully absorbed? SUPPLME's science-backed Liposomal technology protects nutrients, delivering them directly to your cells. It's the smarter, more efficient way to supplement your health.
• •The All-in-One Shot That Tastes Great. Finally, a vitamin supplement you'll actually look forward to taking. Our tasty, all-in-one ginger shot is packed with the nutrients you need to feel your best. Convenient, cost-effective, and delicious—it’s the total package.
• •Join Thousands Feeling Their Best. From busy parents to active professionals, our community can't stop talking about the convenience and benefits of SUPPLME. With fast delivery and responsive customer service, we're here to support your wellness journey every step of the way.
• •More Affordable Than Your Daily Coffee, and Healthier Too. Give your body the high-quality nutrients it deserves without breaking the bank. SUPPLME offers a cost-effective alternative to other all-in-one greens powders and buying individual supplements. Invest in your long-term health, one simple sachet at a time.