Brand Tone

calming, natural, and mindful. informative and transparent, authenticity and relatability.

Brand Values

• •Natural & Pure: Emphasis on 100% natural soy wax, beeswax, pure essential oils, and avoidance of artificial fragrances.
• •Holistic Wellbeing: Focus on creating products for mental and physical balance, stress relief, and creating a "healing moment."
• •Quality & Craftsmanship: Handmade products with a focus on the quality of ingredients and a significant proportion of essential oils.
• •Nature's Benefits: Strong belief in the power of plants and essential oils for therapeutic benefits (aromatherapy).
• •Customer Wellbeing: A desire to provide products that are not irritating and add genuine value to a customer's self-care routine.

Best Practices

• •Emphasize Natural Language: Use words like "natural," "pure," "botanical," "essential oils," "handmade," and "nature-infused" consistently.
• •Focus on "Feeling" and "Experience": Describe the emotional and sensory benefits – "calming," "soothing," "relaxing," "balancing," "healing moment," "unwind."
• •Maintain a Gentle & Mindful Voice: Avoid overly aggressive sales language. The tone should be invitational, encouraging self-care and quiet reflection.
• •Educate Subtly: Briefly explain the benefits of aromatherapy or natural ingredients without overwhelming the reader with technical jargon.
• •Be Authentic & Transparent: Reflect the founder's passion and the brand's commitment to quality and natural ingredients in all communications. Share the "why" behind the products.

Social Perception

Based on the high customer review ratings (4.9/5 on Judge.me), the brand is perceived positively by those who have purchased their products. Customers likely appreciate the natural ingredients, subtle scents, and the brand's focus on wellness and relaxation. The emphasis on "handmade" and "eco-friendly packaging" may also contribute to a positive perception among environmentally conscious consumers. The brand seems to resonate with individuals seeking natural, artisanal products for self-care and creating a calming home environment.

Copy Examples

• •Headline: Find Your Calm: Pure Essential Oil Candles for Mindful Moments. Body: Unwind and restore your balance with Supplement for Soul. Our handmade wellness candles, crafted with 100% natural waxes and pure essential oils, offer a subtle, soothing aroma to transform your space into a sanctuary. Breathe deeply, naturally.
• •Headline: More Than Just a Candle, It's a Supplement for Your Soul. Body: We believe in the power of nature to heal. Each candle is lovingly handmade in Hong Kong, infused with a potent 10% of pure essential oils to deliver true aromatherapeutic benefits. Light a candle, nurture your soul.
• •Headline: Escape the Stress. Embrace Nature's Serenity. Body: Overwhelmed? Our wellness candles are your invitation to pause. Made with simple, natural ingredients and never artificial fragrances, they create a gentle ambiance perfect for meditation, relaxation, or simply being present.
• •Headline: The Art of Aromatherapy, Bottled (and Poured) for You. Body: Discover the subtle yet powerful benefits of pure essential oils. Our founder's journey to wellbeing inspired our collection of natural candles, designed to help you find your own moment of peace and balance.
• •Headline: Gentle Scents, Powerful Wellbeing. Body: Sensitive to strong fragrances? Our candles offer a natural, delicate aroma derived purely from nature. Experience the calming, healing touch of Supplement for Soul, and let the gentle power of plants restore your inner harmony.