Brand Tone

scientific and trustworthy

Brand Values

• •Quality
• •Natural Wellness
• •Efficacy
• •Scientific Backing

Best Practices

• •Maintain a Scientific and Informative Voice: All copy should be grounded in evidence and focus on educating the consumer about the benefits and ingredients of the products. Avoid overly casual or slang language.
• •Emphasize Quality and Purity: Consistently use words like "premium," "high-quality," "pure," and "natural" to reinforce the brand's commitment to excellence.
• •Focus on "Natural" and "Holistic" Benefits: Frame the product benefits in the context of overall, natural well-being, rather than just isolated effects.
• •Be Transparent About Ingredients: Clearly list and explain the key ingredients in each product, highlighting their natural origins and scientific backing.
• •Develop a Content Strategy for Education: Create blog posts, articles, or downloadable guides that delve deeper into the science behind the ingredients and their health benefits, further establishing the brand as a trusted authority in the natural supplement space.

Social Perception

Perceived as a specialized provider of natural health products and a reliable source for those interested in mushroom-based supplements and natural extracts for specific health goals.

Copy Examples

• •Unlock your brain's full potential. Our new Nootropic Brain & Focus Formula, crafted with scientifically-backed natural extracts, is designed to enhance cognitive function and mental clarity. Harness the power of nature for a sharper mind. #BrainHealth #Nootropics #NaturalSupplements
• •Discover the ancient wisdom of medicinal mushrooms. Our premium Lion's Mane, Cordyceps, and Chaga supplements are sourced for purity and potency to support your immune system and cognitive health. Elevate your wellness journey with Earth Saliva.
• •Achieve your weight management goals naturally. Our Birch Chaga supplement is meticulously crafted to support your body's fat-burning processes and overall well-being. Trust in the power of scientifically-backed natural ingredients.
• •Harnessing Nature's Power for Your Health. Earth Saliva offers a premium line of supplements made from the finest natural ingredients. Take a step towards a healthier you, today.
• •The Science of Wellness: How Our Natural Extracts Can Revolutionize Your Health Routine.