Brand Tone

Informative & Educational, Hopeful & Reassuring, Benefit-Oriented & Results-Driven, Trust-Seeking, Direct & Persuasive

Brand Values

• •Efficacy & Results
• •Quality & Purity
• •Scientific Backing
• •Improving Quality of Life
• •Customer Satisfaction
• •Cause-Driven

Best Practices

• •Lead with the Benefit, Support with Facts: Always highlight how Supple Drink improves the customer's life (e.g., "move freely," "feel better"). Then, briefly mention the quality ingredients or scientific backing as reasons to believe.
• •Maintain a Hopeful yet Credible Voice: Offer optimism for improvement but ground it in the product's features (e.g., "clinically effective doses," "premium ingredients"). Avoid over-promising in light of past FTC scrutiny.
• •Emphasize "Fast-Acting" Carefully: The "results in 7 days" is a strong claim. Use it, but ensure it's presented as a potential outcome, often supported by testimonials or the specific action of an ingredient like Boswellia.
• •Incorporate Customer Language: Use phrases and concerns voiced in positive testimonials (e.g., "tired of pills," "getting back to gardening") to show empathy and relatability.
• •Be Transparent and Accessible: Clearly list key ingredients and their functions. Make information easy to find and understand. Ensure that any claims of being "doctor recommended" or "clinically proven" are accurately represented and substantiated.

Social Perception

Positive for Efficacy, Appreciation for Taste/Form, Price Sensitivity, Historical Scrutiny, Target Audience Connection

Copy Examples

• •Headline: Move Freely Again. Feel the Supple Difference in 7 Days. Body: Don't let joint discomfort hold you back. Supple Drink delivers clinically effective doses of premium, European pharmaceutical-grade ingredients like glucosamine and chondroitin to nourish your joints and restore mobility. Experience the joy of movement, starting in just one week.
• •Headline: The Science of Comfort. The Taste of Freedom. Body: Supple Drink combines scientifically researched ingredients, including Boswellia Serrata AKBA, with a delicious peach-mango flavor. Support your joint health, preserve cartilage, and boost your immune system with a convenient daily drink you'll actually enjoy.
• •Social Media Post: Ready to say YES to life again? 👋 Supple Drink helps you get back to doing what you love. Our unique blend supports joint health and flexibility. What adventure will you choose? #SuppleLife #JointHealth #ActiveAgain #MobilityBoost
• •Email Subject: Peter Apatow, Founder: "Why I Created Supple For You" Body Snippet: As someone who understands joint challenges firsthand, I was driven to create a solution that truly works. Supple is built on quality, research, and a genuine desire to help you live better. Discover ingredients you can trust and results you can feel.
• •Product Page Snippet: Supple Drink Instant: Your daily power-pack for optimal joint function. Featuring shellfish-free glucosamine, high-purity chondroitin, and potent Boswellia extract. Zero sugar, caffeine-free, and easy to mix for on-the-go joint support. Invest in your movement, invest in Supple.