Brand Tone

Artisanal & Connoisseurial, Nurturing & Gentle, Educational & Transparent, Heritage-Inspired & Authentic, Elegant & Understated Luxury

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Respect for Nature
• •Efficacy & Results
• •Holistic Well-being (Skin Nutrition)
• •Cultural Celebration & Heritage
• •Transparency

Best Practices

• •Embrace Storytelling: Consistently weave the founder's story, the inspiration behind the products (heritage, food), and the journey of the ingredients into your copy.
• •Use Sensory & Evocative Language: Describe scents, textures, and the feeling of the products on the skin, drawing parallels to fine food and natural experiences (e.g., earthy chorus, zesty formula, silken texture).
• •Maintain an Educated & Passionate Voice: Speak with authority about ingredients and their benefits, conveying a deep understanding and passion for skincare and quality, much like a food connoisseur or a dedicated craftsman.
• •Focus on Nourishment and Feeding: Consistently use metaphors related to food, nutrition, and feeding the skin to reinforce the brand's core philosophy.
• •Highlight artisanal approach and heritage.

Social Perception

Luxurious & High-Quality, Unique & Innovative, Effective, Trustworthy

Copy Examples

• •We journey from farm-to-face, selecting only the most vibrant, nutrient-dense ingredients for our skincare.
• •Inspired by age-old wisdom and perfected by modern craft, each drop is a testament to quality.
• •Supper Club Skincare transforms everyday ingredients into extraordinary experiences, leaving your skin visibly calmed, brightened, and deeply nourished.
• •For those who appreciate the nuances of quality, Supper Club offers a skincare experience unlike any other.
• •We believe in the power of real, abundant ingredients to reveal your skin's inherent vitality. Supper Club Skincare is a tribute to the humble plants that have nourished humanity for centuries, now formulated to feed your skin.