Brand Tone

Empowering, Authentic, Culturally Rooted & Stylish, Community-Focused, Confident & Premium, Health-Conscious

Brand Values

• •Hydration & Wellness
• •Culture & Connection
• •Empowerment & Representation
• •Quality & Innovation
• •Sustainability

Best Practices

• •Always Lead with "Why": Start communication by connecting back to the core mission of hydrating the culture and empowering the community. This ensures authenticity.
• •Incorporate Cultural Vernacular & Visuals: Use language, imagery, and collaborations that genuinely resonate with the target urban audience, avoiding clichés and ensuring authenticity.
• •Highlight Community Impact: Regularly showcase the brand's give-back initiatives and stories of community connection to reinforce its values beyond the product.
• •Maintain a Confident & Premium Voice: Emphasize the quality, design, and performance of the products, positioning SUPLMNT as a leader in its niche.
• •Be Consistent Across All Platforms: Ensure that the tone of voice – from website copy to social media captions to customer service interactions – is unified and consistently reflects the brand's empowering, authentic, and culturally rooted identity.

Social Perception

SUPLMNT is perceived positively as an authentic and mission-driven brand that successfully fuses product utility with cultural relevance. Customers and media alike recognize and appreciate its status as a Black-owned business actively working to serve and uplift urban communities. The products are seen as high-quality, effective, and stylish. The brand's narrative, driven by founder Jairus Morris's vision, resonates well, making it appear genuine and purposeful. Endorsements and associations with figures like Gary Payton II and Jay-Z further bolster its credibility and cultural cool factor. It's often described as more than just a water bottle company, but as a "movement" focused on hydration, culture, and community impact.

Copy Examples

• •Hydrate The Hustle. SUPLMNT: More Than Water, It's Culture. 💧 #StaySUPLMNTD #BlackOwned
• •Engineered for your day, designed for your style. SUPLMNT keeps you refreshed, 24/7. Taste the quality, feel the connection. #PremiumHydration #UrbanEssentials
• •From the community, for the community. Every SUPLMNT bottle supports our mission to bring hydration and empowerment where it matters most. Join the movement. #SUPLMNTGivesBack #HydrateAndElevate
• •This isn't just a bottle. It's a statement. SUPLMNT: Where Your Hydration Meets Your Identity. #ForUsByUs #CultureInEverySip
• •Unlock peak performance and stay true to your roots. SUPLMNT delivers superior insulation with a design that speaks your language. #DrinkSUPLMNT #WellnessAndCulture