Brand Tone

Knowledgeable, Trustworthy, Approachable, Passionate, Modern & Quality-Conscious

Brand Values

• •Quality
• •Transparency
• •Customer Wellbeing & Benefit
• •Knowledge & Education
• •Natural Approach
• •Community
• •Integrity

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., knowledgeable, friendly, trustworthy, passionate) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize Education & Transparency: Always aim to inform the customer. Explain the "why" behind your products, your sourcing, and your quality standards. If you make a claim, back it up (e.g., with links to lab results or information about sourcing).
• •Use "Friend-to-Friend" Language (where appropriate): While maintaining professionalism, adopt an approachable and helpful tone, as if explaining something to an interested friend. Avoid overly technical jargon where simpler terms will do, or explain jargon clearly. The phrase "handpicked by friends for friends" is a good internal benchmark.
• •Emphasize Quality and Natural Origins Consistently: Weave keywords and phrases related to "premium," "quality," "lab-tested," "natural," "hand-picked," and "curated" throughout your copy, ensuring they are used authentically and reflect actual practices.
• •Foster Community & Engagement: Write copy that invites interaction. Ask questions, encourage sharing experiences, and position the brand as a knowledgeable partner in the customer's wellness journey, not just a retailer.

Social Perception

Positive Product Experience, Good Customer Service, Fair Pricing, Trust in Quality, Community Feel

Copy Examples

• •Headline: Discover the supHerb Difference: Premium CBD, Rooted in Nature, Backed by Science. Body: At supHerb, we're not just passionate about CBD – we're dedicated to transparency and quality you can feel. Explore our curated selection of lab-tested CBD flowers and oils, all chosen to bring you the best of nature's wellness. Got questions? We're here to help you on your CBD journey.
• •Social Media Post: Image: A high-quality, aesthetically pleasing shot of CBD oil or flower. Caption: Your wellbeing is our mission. That's why every supHerb product is hand-selected and rigorously tested. Experience the natural benefits of CBD with a brand you can trust. What are you hoping to achieve with CBD? Share with our community below! #supHerbCBD #NaturalWellness #QualityCBD #CBDCommunity
• •Product Description Snippet (for a CBD oil): Our full-spectrum CBD oil is crafted with care, from hand-picked hemp to your home. We believe in the power of nature, enhanced by scientific curation, to support your everyday wellbeing. Each batch is lab-certified for purity and potency – because you deserve to know exactly what you're getting.
• •Email Subject Line: Curious About CBD? Your supHerb Guide to Natural Wellness Awaits. Email Body Teaser: Feeling overwhelmed by CBD options? At supHerb, we make it simple. We're committed to providing not only premium CBD products but also the knowledge you need to use them confidently. Learn more about how our carefully selected CBD can fit into your life.
• •Website "About Us" Snippet: supHerb was born from a simple belief: the positive effects of cannabis should be accessible to everyone, through products that are safe, effective, and transparently sourced. We're more than just a shop; we're a community dedicated to quality, knowledge, and the pursuit of wellbeing. Join us in cultivating a new understanding of cannabis.