Brand Tone

Informative & Product-Focused, Modern & Trendy, Accessible & Customer-Oriented, Slightly Edgy

Brand Values

• •Variety & Selection
• •Customer Convenience
• •Quality & Reliability
• •Competitive Pricing
• •Innovation

Best Practices

• •Stay Product-Knowledgeable and Informative: Always provide clear, accurate, and helpful information about the products. Highlight key features and benefits relevant to the target vaper (e.g., puff count, battery life, flavour profile, ease of use).
• •Emphasize Variety and Up-to-Date Selection: Consistently message the breadth of products and the availability of the latest items and innovations in the vaping market.
• •Maintain a Modern and Engaging Voice (especially on social media): Use contemporary language where appropriate (particularly on platforms like TikTok and Instagram) but avoid slang that could quickly become dated or alienate a broader adult audience. Keep it energetic and enthusiastic.
• •Prioritize Customer Convenience and Service: Reinforce messages about fast shipping, delivery options, competitive pricing, and support for different levels of vaping experience. Make the customer feel understood and catered to.
• •Adhere to Responsible Messaging: Always include age restrictions (19+) clearly in promotional materials and maintain a focus on vaping as an alternative for adult smokers, aligning with Canadian regulations and promoting responsible use.

Social Perception

Go-To Source for Vapers, Modern & Up-to-Date, Reliable for Purchases, Canadian-Focused

Copy Examples

• •Headline: Your Next Fave Vape Awaits. Explore Canada's Widest Selection. Body: From the latest disposables to advanced mod setups, Super Vape has everything you need. Get fast, reliable shipping across Canada. Shop now and discover top brands at unbeatable prices! (19+)
• •Headline: Level Up Your Vape Game. Body: Tired of the same old? Super Vape brings you the newest innovations in vaping technology. Powerful mods, sleek pod systems, and a universe of e-juice flavours. Find your perfect setup today. Expert advice & fast GTA/Montreal delivery. (19+)
• •Headline: Flavour That Pops. Clouds That Impress. Body: Dive into our massive collection of premium e-liquids. Whether you're chasing rich dessert notes or fresh fruity blasts, we've got your taste covered. Plus, find the latest hardware to make every puff count. (19+)
• •Headline: Why Wait? Vape Super Today! Body: Get your vaping essentials delivered FAST. Same-day delivery in GTA & Montreal. Nationwide shipping on all your favourite brands like STLTH, Flavour Beast, and more. Super selection, super prices, super fast. (19+)
• •Headline: New to Vaping? We Make it Easy. Body: Transition with confidence. Super Vape offers a wide range of user-friendly starter kits and pod systems. Our team is here to help you find the perfect fit. Explore top-rated options and enjoy a simpler way to vape. (19+)