Brand Tone

Caring & Empathetic, Expert & Trustworthy, Approachable & Friendly, Convenient & Modern, Community-Focused

Brand Values

• •Pet Well-being
• •Customer (Pet Parent) Centricity
• •Accessibility
• •Innovation
• •Trust and Reliability
• •Community

Best Practices

• •Always Prioritize the Pet Parent's Perspective: Frame copy around their needs, anxieties, and the joy pets bring. Use 'you' and 'your pet' frequently. Show empathy and understanding.
• •Balance Expertise with Accessibility: While highlighting credentials (expert vets, quality products), explain benefits in simple, clear, and relatable language. Avoid overly technical jargon unless appropriately contextualized for a specific audience (e.g., vet diet descriptions).
• •Inject Personality – Be Warm and Approachable: Use positive language, pet-related puns (sparingly and appropriately), and a friendly tone. Let the genuine love for pets shine through. Campaigns like the 'Swag Sale' rap battle show a willingness to be playful.
• •Be Solution-Oriented and Empowering: Focus on how Supertails helps solve problems and makes pet care easier and more rewarding. Empower pet parents with information and convenient solutions.
• •Maintain Consistency Across All Channels: Whether it's a website banner, an Instagram caption, an email, or an app notification, the core tone (caring, expert, approachable, convenient) should be recognizable. Develop clear brand voice guidelines for all content creators. Ensure marketing materials reflect this consistent voice.

Social Perception

Supertails is generally perceived positively as a convenient and comprehensive platform for pet needs, particularly among new pet parents. They are seen as a go-to solution for guidance and product variety. While some customers have noted issues with delivery and app performance, Supertails is increasingly recognized as a significant player in the Indian pet care market with a growing authority.

Copy Examples

• •Headline (Website Banner): Happy Paws, Happy Hearts. Your Partner in Every Wag & Purr. Shop Expert-Curated Pet Essentials Now!
• •Social Media Post (Instagram): Worried about Whiskers? 🤔 Our expert vets are just a click away for a stress-free consultation from home. Plus, get your pet's meds delivered super-fast! 🚀 #SupertailsCares #OnlineVet #HappyPets
• •Product Description (for Henlo, their in-house food brand): Nourish your furry best friend with Henlo! 🐾 Baked with 100% human-grade ingredients and packed with love (and all the good stuff!), it’s the yummy, wholesome mealtime your pet deserves. Because a healthy pet is a happy pet! Learn more & see the joy.
• •Email Subject Line (for a promotion): Tail-Waggin’ Good Deals Inside! 🐕🐈 Spoil Your Furry Family (Without Breaking the Bank!)
• •App Welcome Message: Welcome to the Supertails family! 🎉 We're here to make your pet parenting journey smoother and more joyful. From expert vet advice to all their favourite goodies, consider us your go-to for everything pet. Let's get those tails wagging!