Brand Tone

Empowering & Accessible, Simple & Straightforward, Informative & Reassuring, Innovative & Solution-Oriented, Friendly & Encouraging

Brand Values

• •Accessibility: Making solar energy available to everyone, regardless of housing situation (homeowners, renters) or technical expertise.
• •Simplicity: Providing an easy-to-understand and use product that removes the complexity often associated with solar technology.
• •Sustainability: Promoting the use of renewable energy and contributing to a more sustainable future.
• •Empowerment: Giving individuals the tools to generate their own energy, save money, and reduce their carbon footprint.
• •Innovation: Developing and offering a novel approach to residential solar energy.

Best Practices

• •Prioritize Simplicity: Always use clear, concise language. Avoid jargon and technical terms where possible, or explain them very simply. The core message is ease of use.
• •Focus on Empowerment: Frame benefits around what the customer gains – control over their energy, savings, and the ability to contribute to sustainability. Use an encouraging and supportive voice.
• •Be Solution-Oriented: Highlight how Supersola overcomes common barriers to solar adoption (cost, complexity, housing type). Position the product as the smart, easy answer.
• •Maintain Honesty and Transparency: Clearly communicate how the product works, its benefits, and any limitations. Build trust by being straightforward. Address concerns like the recent company restart and new rental model directly if relevant in specific communications.
• •Use Relatable Scenarios: Show the product in everyday situations and for diverse users (renters, homeowners with small spaces, etc.) to reinforce its accessibility and versatility.

Social Perception

Positive for Ease of Use, Seen as a Practical Solution, Innovative and Democratizing Energy, Good Customer Support, Some Concerns (Past), Growing Brand Awareness

Copy Examples

• •Headline: Your Own Solar Power, Unboxed. Body: Tired of complex installations and high energy bills? Supersola is here. Just unbox, fill, plug in, and start saving. It’s solar made simple, for everyone. Get yours today and step into a brighter, greener future.
• •Headline: Renters, Rejoice! Solar Savings Are Finally Yours. Body: Think solar isn't for you because you rent? Think again! Supersola’s plug-and-play panels set up in minutes on your balcony or shed. No permanent changes, just instant energy savings. Take control of your power, effortlessly.
• •Headline: Click. Plug. Power. Saving energy is now *that* easy. Body: Forget confusing contracts and costly installers. With Supersola, generating your own clean energy is as simple as plugging in an appliance. Start reducing your bills and your carbon footprint from day one. Sustainable living, simplified.
• •Headline: Small Space? Big Energy Impact. Body: You don't need a giant roof to go solar. Supersola fits perfectly on your shed, garden, or flat roof, turning unused space into an energy-saving powerhouse. Smart, compact, and ready to save you money.
• •Headline: Join the Easiest Solar Revolution. Body: Supersola is making clean energy accessible to all. Our plug-and-play solar panels mean you can start generating your own power in minutes. No fuss, just pure, simple, sustainable energy. Be part of the change.