Brand Tone

Experienced, authoritative, quality-focused, elegant, customer-centric, reassuring, value-oriented, and slightly enthusiastic/friendly.

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Style and Elegance
• •Durability and Longevity
• •Accessibility and Versatility
• •Staying Current
• •Fair Pricing

Best Practices

• •Highlight the brand's 30+ years of experience in the footwear industry.
• •Emphasize the use of high-quality, artisanal materials in their products.
• •Incorporate language that conveys elegance and style, such as 'effortless elegance'.
• •Focus on customer satisfaction and the personalized service they offer.
• •Communicate the value proposition of competitive pricing without compromising quality.

Social Perception

Superscarpa is perceived as a reliable and stylish provider of high-quality footwear, offering a blend of experience, elegance, and customer-focused service at competitive prices.

Copy Examples

• •Welcome to our world of elegance and style, where over 30 years of experience meet high-quality footwear.
• •Invest in your well-being with our extraordinary footwear, crafted with artisanal care and premium materials.
• •Discover effortless elegance for every occasion, from formal events to sporting activities.
• •Experience personalized service from our industry experts, dedicated to helping you find the perfect fit.
• •Enjoy competitive prices without compromising on the quality and durability of our footwear.