Tono de Marca

Enthusiastic, Knowledgeable, Trustworthy, and Approachable, with a distinct layer of Aussie humor and a deep sense of nostalgia.

Valores de Marca

• •Passion for Retro Gaming & Collectibles
• •Quality and Reliability
• •Customer Focus & Service
• •Community Engagement
• •Authenticity & Nostalgia
• •Comprehensive Selection

Mejores Prácticas

• •Channel the Inner Gamer: Write with genuine passion and enthusiasm for retro games and culture. Use language that resonates with fellow fans.
• •Keep it 'Fair Dinkum' (Authentic & Approachable): Use a friendly, down-to-earth tone. Incorporate a touch of lighthearted Aussie slang where appropriate to build rapport, but ensure clarity for a broader audience.
• •Nostalgia is Your Superpower: Weave in references to iconic games, characters, and shared gaming memories to create an emotional connection.
• •Balance Fun with Facts: While the tone is often humorous and informal, always provide clear, accurate information about products, services, and policies (like the warranty and refurbishment). This builds trust.
• •Talk *With* Them, Not *At* Them: Encourage interaction by asking questions, inviting opinions, and responding to comments in a conversational and engaging manner, much like the brand's TikTok presence.

Percepción Social

Customers and the public likely perceive Super Retro as a go-to destination for retro gaming and pop culture collectibles in Australia. They are seen as Experts, Reliable, Fun and Engaging, A Nostalgia Hub, and A Leading Retailer.

Ejemplos de Copy

• •Oi, remember this beauty? Freshly refurbished and yearning for a new high score! Our [Console Name] stash just landed, complete with a 12-month warranty. Game like it's 199X!
• •Dust off your d-pads, legends! Super Retro's your portal back to the raddest gaming eras. What blast from the past are you hunting for today? Chuck us a comment!
• •Whether you Gotta Catch 'Em All or activate a Trap Card, our massive range of trading cards has you covered. Swing by Super Retro – your deck will thank you for it!
• •Buyin' retro shouldn't be a roll of the dice, mate. At Super Retro, every pre-loved game and console is spruced up and backed by our solid 12-month warranty. No worries, just pure nostalgia!
• •This old-school controller has seen more action than a kangaroo in a boxing ring! What's your most battle-hardened piece of retro gear? Show us your relics! #RetroGaming #SuperRetroAU