Brand Tone

irreverent, rebellious, playful, edgy, and humorous

Brand Values

• •Creativity & Artistry
• •Exclusivity & Scarcity
• •Innovation & Disruption
• •Pop Culture & Streetwear Aesthetics
• •Entertainment & Storytelling
• •Community Engagement
• •Boldness & Irreverence

Best Practices

• •Embrace the Edge, Consistently: Don't sanitize the language for different platforms unless absolutely necessary for TOS. The irreverence is key. Maintain a rebellious, slightly anarchic spirit in all communications.
• •Channel Character Voices: When writing for Janky, Guggimon, or other characters, adopt their specific personas, slang, and attitudes. Guggimon is a "fashion horror artist," while Janky is a "self-proclaimed streetwear icon." Their distinct voices should be recognizable.
• •Use Humor with Attitude: Employ sarcasm, dark humor, and witty cynicism. The humor shouldn't be goofy or slapstick, but rather sharp, knowing, and a bit self-important (in a performative way).
• •Create Insider Language & Exclusivity: Use slang and a tone that makes the audience feel like they're part of an exclusive club. Reinforce the limited nature of products and the "don't miss out" mentality.
• •Be Visually Complemented, Not Just Descriptive: Superplastic is highly visual. Copy should amplify the attitude of the visuals, not just explain what's being seen. Think of it as the voiceover to their chaotic world.

Social Perception

Perceived as cool, innovative, and a leader in the designer toy and synthetic media space. Media recognizes Superplastic as an innovator, particularly in its creation of "synthetic celebrities" and its successful blending of physical collectibles with digital experiences like NFTs and gaming integrations.

Copy Examples

• •Product Drop (New Janky Figure): "Your shelf called. It's depressingly empty. Fix that. New Janky incoming. Cop it before the bots (or your broke-ass friends) do. You snooze, you lose, poser."
• •Social Media Engagement (Guggimon): "Guggimon's plotting world domination... or maybe just what to microwave for dinner. What kinda chaos are you cookin' up today? Show us your f*cked up creations. #GuggimonMadeMeDoIt"
• •Brand Statement/Ad: "We don't make toys. We birth synthetic f*cking superstars. They're louder, dumber, and more stylish than your average influencer. Get with the program. Or don't. More for us."
• •Collaboration Announcement: "Yeah, we did a thing. With [Collaborator Name]. It’s probably too cool for you. Dropping [Date]. Try to keep up."
• •Website 'About Us' Snippet: "Superplastic: We're the animation cult, the vinyl pushers, the digital degenerates your parents warned you about. We make shit that’s too weird to die and too rare to ignore. Welcome to the fam, psycho."