Brand Tone

Promotional and Urgent, Value-Oriented, Enthusiastic and Direct, Informative (on product level), Community-focused (occasional)

Brand Values

• •Affordability/Value for Money
• •Wide Selection/Variety
• •Customer Convenience
• •Being Kiwi-Owned
• •Quality (aspired)
• •Customer-Friendliness (aspired)

Best Practices

• •Always Emphasize Value: Every piece of copy should, in some way, highlight the benefit of saving money, getting a good deal, or the affordability of the products. Use phrases like 'lowest prices,' 'mega sale,' 'unbeatable value,' 'budget-friendly.'
• •Maintain an Enthusiastic and Positive Voice: Use upbeat language, exclamation points (sparingly but effectively), and words that convey excitement about the deals and products (e.g., 'amazing,' 'incredible,' 'wow').
• •Be Direct and Action-Oriented: Use clear calls to action (CTAs) like 'Shop Now,' 'Discover Deals,' 'Visit Us Today,' 'Grab Yours.' Make it easy for the customer to know what to do next.
• •Showcase Variety (When Applicable): Remind customers of the wide range of products available. Phrases like 'everything for your home,' 'all your needs under one roof,' 'from furniture to electronics' can reinforce their department store image.
• •Incorporate 'Kiwi-Owned' (Subtly but Consistently): Where appropriate, especially in broader brand messaging or 'About Us' related content, mentioning '100% Kiwi-owned' can build trust and local appeal. This reinforces a value beyond just price.

Social Perception

Bargain Destination, Mixed Customer Service Experience, Product Quality Variable (Perceived), Awareness through Deals and Expos, Some Skepticism

Copy Examples

• •Headline: "🤯 UNBEATABLE DEALS! 🤯 Your ENTIRE Home Makeover Starts Here at Super Outlets! Up to 70% OFF Furniture, Homeware & More. Don't Wait, Save BIG Today! #SuperOutletsNZ #NZDeals"
• •Facebook Post: "🎉 Weekend WOW! 🎉 Score that sofa you've been dreaming of or upgrade your kitchen essentials for LESS! Super Outlets brings you top picks at prices that make you smile. 😉 Visit us in Henderson or shop online 24/7! 👉 [Link to website] #HomeSweetHomeNZ #AucklandShopping"
• •Instagram Caption: "✨ Style Your Space for Less! ✨ From chic bedroom sets to must-have gadgets, discover amazing finds at Super Outlets. We're 100% Kiwi-owned and proud to bring you the best value. What bargain will you find today? 😍 #OutletShoppingNZ #NZMadeAffordable #HomeDecorNZ"
• •TikTok Video Idea: Fast-paced montage of diverse products (furniture, electronics, kitchenware) with text overlays like 'Prices You Won't Believe!', 'Huge Savings!', 'Shop Smart, Not Hard!'. Voiceover: 'Your one-stop shop for EVERYTHING home is Super Outlets! Get jaw-dropping deals daily. Link in bio! #TikTokMadeMeBuyItNZ #NZFinds"
• •Email Subject Line: "🔥 Hot Deals Alert! 🔥 Don't Miss Out on Super Outlets' Massive Savings This Week! Email Body Snippet: Hey [Customer Name], why pay more? Super Outlets is packed with incredible discounts on everything you need for your home. From cozy furniture to the latest gadgets, find it all at prices that fit your budget. Shop now and make your Kiwi home super! [Shop Now Button]"