Brand Tone

Professional & Expert, Warm & Welcoming, Client-Centric & Collaborative, Passionate & Creative, Inclusive & Conscious

Brand Values

• •Excellence & Professionalism
• •Love & Care
• •Creativity & Collaboration
• •Empowerment & Confidence
• •Inclusivity
• •Sustainability & Environmental Responsibility
• •Education & Growth

Best Practices

• •Emphasize Collaboration and Listening: Always frame services around understanding the client's vision and working *with* them. Use phrases like "we listen," "we collaborate," "your vision."
• •Highlight Expertise with Warmth: Talk about advanced training, certifications, and years of experience, but always pair it with words like "caring," "passionate," and "dedicated to making you feel amazing."
• •Showcase Values in Action: Don't just state values like "sustainability" or "inclusivity"; provide concrete examples (e.g., "Our gender-neutral pricing ensures fairness for all," or "We're proud to be 96% waste diverted thanks to our recycling programs").
• •Empower and Inspire Confidence: Use language that makes clients feel good about themselves and their choices. Focus on how a great hairstyle can boost confidence and allow self-expression.
• •Maintain Professionalism with a Personal Touch: While being experts, ensure communication is approachable and friendly. Address clients warmly in communications and respond to reviews and comments thoughtfully.

Social Perception

Highly Respected & Trusted, High-Quality Service Provider, Friendly & Welcoming Atmosphere, Innovative & Modern, Ethical & Responsible

Copy Examples

• •Headline: Your Hair, Your Story. Expertly Crafted at Supernova. Body: Step into a salon where passion meets precision. Our award-winning stylists listen, collaborate, and create a look that’s uniquely you. Book your transformation and love your hair. Call to Action: Discover Your Stylist Soulmate (with a link to the quiz).
• •Headline: More Than a Haircut. It’s a Supernova Experience. Body: From our welcoming atmosphere to our commitment to premium, sustainable products, we’re dedicated to making you feel amazing, inside and out. Experience the Supernova difference. Call to Action: Book Your Moment of Bliss.
• •Headline: Inclusive Beauty. Gender-Neutral Styling. Planet-Friendly Choices. Body: At Supernova, we celebrate individuality. Our services are designed for everyone, and our commitment to sustainability means we’re creating beauty, not waste. Call to Action: Join Our Conscious Beauty Community.
• •Headline: Unlock Your Dream Hair with a Master Stylist. Body: Ready for a change? Our highly educated team, skilled in the latest techniques from balayage to precision cuts, is here to empower you. Let's co-create your perfect style. Call to Action: Schedule Your Complimentary Consultation.
• •Social Media Post (with a great hair photo): Text: That feeling when your hair perfectly captures your vibe! ✨ Our amazing stylist [Stylist Name] worked her magic on [Client Name], creating this stunning [Style Description]. At Supernova, we’re all about creating hair you truly LOVE. Swipe to see the before! #SupernovaSalon #NorthVanHair #HairTransformation #LoveYourHair