Brand Tone

Professional and Scientific, Empathetic and Supportive, Innovative and Modern, Direct and Clear

Brand Values

• •Accessibility
• •Comprehensive Care
• •Scientific Validity
• •Empowerment
• •Destigmatization
• •Innovation
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of the brand's tone (e.g., professional, empathetic, innovative, direct) with examples of "do's and don'ts." This ensures everyone creating content is aligned.
• •Prioritize Clarity and Scientific Accuracy: Given the health focus, ensure all claims are backed by evidence and explained clearly. Avoid overly technical jargon where possible, but maintain a sense of medical professionalism.
• •Emphasize User Benefits and Empowerment: Focus copy on how Supernormal.Health helps men take control of their health and improve their lives. Use action-oriented language that inspires confidence.
• •Maintain a Respectful and Discreet Tone: Acknowledge the sensitive nature of some men's health issues. Ensure the language is always respectful, understanding, and reassures users of privacy and confidentiality.
• •Regularly Review and Audit Content: Periodically review website copy, articles, and any future marketing materials to ensure consistency with the established brand tone and values. Adapt as the brand evolves but maintain the core identity.

Social Perception

The brand is positioned to be perceived as a specialist and trustworthy resource in men's health, tackling areas often unaddressed. Investor perception is positive, as evidenced by the recent significant investment from 8 Media Ventures, who see Supernormal.Health as an "innovative company" filling an "essential role."

Copy Examples

• •Headline: Take Control of Your Health Journey. Supernormal.Health: Discreet, Professional, Effective. Body: Stop putting your health on the back burner. At Supernormal.Health, we provide a confidential and science-backed platform for men to address weight loss, improve sleep, and enhance sexual well-being. Connect with certified medical professionals and access personalized treatment plans, all from the privacy of your home. It's time to feel your best.
• •Headline: Your Health. Your Terms. Optimized by Supernormal.Health. Body: Navigating men's health can be complex. Supernormal.Health simplifies it. Our cutting-edge digital platform offers tailored consultations, advanced diagnostics, and effective solutions for a range of men's health concerns. We're committed to providing the quality care you deserve, with the discretion you expect.
• •Headline: Beyond the Stigma: Real Solutions for Men's Health. Body: Some health topics are tough to talk about. At Supernormal.Health, we understand. We offer a supportive and professional environment where you can openly address concerns like sexual health and performance, backed by medical expertise and innovative treatments. Your well-being is our priority.
• •Headline: The Future of Men's Healthcare is Here. And It's Supernormal. Body: Experience a 360° approach to your health. Supernormal.Health integrates advanced testing, expert medical advice, and personalized lifestyle coaching to help you achieve your health goals, from weight management to better sleep and vitality. Invest in your long-term health, starting today.
• •Headline: Science-Backed. Doctor-Led. Designed for Men. Body: Don't settle for generic health advice. Supernormal.Health provides access to certified healthcare professionals and treatments specifically focused on men's unique physiological needs. From diagnostics to ongoing support, we empower you to optimize your health with confidence.