Brand Tone

whimsical, personal, and trustworthy

Brand Values

• •Creating Magical Experiences
• •Simplicity and Transparency
• •Handmade with Intention
• •Supporting Small Business
• •Accessibility to Joy

Best Practices

• •Always circle back to the founding story. Frame the products not just as bath items, but as tools for connection, relaxation, and creating magical moments, inspired by the founder's love for her daughter.
• •Consistently use words like 'magical', 'celestial', 'out of this world', 'galaxy', 'moonlit', and 'enchanting' to reinforce the brand's unique theme.
• •Remind customers that products are made by a real person, with intention. This builds trust and justifies the craft quality of the items.
• •Continue the practice of listing all ingredients clearly. Use copy to highlight the simplicity and safety of the formulas, especially for those with sensitive skin.
• •Write as if you are sharing a passion project with a friend. The tone should be warm and inviting, never cold or corporate. The story is personal, and the voice of the copy should reflect that intimacy and care.

Social Perception

Positive, centered on its identity as a small, artisanal business, highlighting quality, transparency, and a passion-driven approach. The brand is seen as genuine, with a unique enchanting theme, appealing to environmentally conscious consumers.

Copy Examples

• •Eclipse your worries. Our new 'Celestial Eclipse' bath bomb is handcrafted with calming lavender and shimmering, biodegradable glitter. Transform your tub into a galaxy and let the day fade away. Made with simple ingredients, for a magical escape.
• •It’s more than just a bath. It’s a ritual. ✨ Our founder started Supermoon Beauty Co. to make those everyday moments feel out of this world. Each product is handmade with love, simple ingredients, and a little bit of magic for you and your little ones. #SupermoonBeauty #HandmadeMagic #BathRitual
• •Handmade with Love & Intention. We turn your daily bath into a cosmic journey. Simple ingredients, magical experiences. Shop our small-batch collection.
• •A little magic for your inbox... Tired of the mundane? We believe everyone deserves a special moment. From our hands to your tub, our products are made to help you press pause and wash away the day. Find your new favorite ritual.
• •Don't have time for a full-moon soak? Our 'Stardust' shower steamers are your 5-minute escape. Simply place one in the corner of your shower and let the steam release an uplifting blend of citrus and mint. It’s your daily slice of something special.