Brand Tone

Empowering, Playful, and Conscious

Brand Values

• •Creativity and Self-Expression
• •Empowerment
• •Quality
• •Sustainability
• •Inclusivity

Best Practices

• •Lead with Empowerment: Always frame the narrative around the child being the creator. Use active, empowering verbs like "Design," "Create," "Express," "Unleash," and "Build." The focus should be on what the child gets to do, not just what the company sells.
• •Speak to Both Parent and Child: While the child is the user, the parent is the buyer. Use a playful, exciting tone that appeals to kids ("It's a video game for your clothes!") while weaving in the values that matter to parents, such as "high-quality," "sustainable materials," "builds confidence," and "eco-friendly."
• •Highlight the "Why" Over the "What": Instead of just listing features (e.g., "We sell jackets"), focus on the benefits and the emotional outcome ("Give them a chance to wear their story," or "A fun activity that ends with a confidence-boosting keepsake").
• •Keep it Playful and Simple: Avoid corporate jargon. Use fun, accessible language. Terms like "drag-and-drop," "design like a pro," and "Ready. Set. Patch." make the process sound easy and enjoyable for any age.
• •Be Transparent About Your Values: Consistently integrate your core values into your messaging. A sentence about your eco-friendly packaging in a product description or a social media post about your gender-neutral designs reinforces the brand's conscious identity and builds trust with your target audience.

Social Perception

The public and customers perceive Supermix Studio as an innovative and exciting brand that successfully merges fun and fashion. It is widely praised for its high-quality, sustainable products and for providing a meaningful activity for families. The appearance on "Shark Tank" solidified its reputation as a promising and valuable company, backed by well-known investors. Customer testimonials frequently mention how much children enjoy the design process and the pride they take in their finished, wearable art. It is seen as more than just a clothing company; it's an experience-based brand that creates lasting keepsakes.

Copy Examples

• •Don't Just Buy a New Jacket. Let Them Design It. Tired of the toy that's forgotten in a week? Spark their creativity with a gift that lasts! With Supermix Studio, your child is the designer. They can drag-and-drop hundreds of fun, high-quality patches to create a jacket, hoodie, or backpack that’s 100% them. It's playtime with a purpose. Shop the experience today!
• •Wear Your Imagination. Hundreds of patches. Infinite possibilities. One-of-a-kind styles, designed by the world's best creator: you. Start designing!
• •The Perfect Weekend Activity is in This Box. What if you could give a gift that’s both an amazing experience *and* a super cool piece of clothing? Supermix Studio is a creative journey in a box. Watch your kids light up as they design their own wearable art, then count the days until their custom creation arrives. Mom-approved and loved by kids everywhere!
• •The Coziest Hoodie, Made by an Icon (Your Kid). Our boutique-quality hoodies are made from sustainable BCI cotton and are ready for their masterpiece. Using our fun and easy design studio, your child can choose from over 500 embroidered and sequin patches to tell their story. It's the softest, most creative hoodie they'll ever own—because they made it themselves.
• •The Sharks Fought Over Them. See Why. We wowed the Sharks and secured a deal. Now it's your turn to discover Supermix Studio! We're the interactive clothing brand that lets kids design their own eco-friendly fashion. As seen on ABC's "Shark Tank," our mission is to empower kids to express themselves. Join the creative revolution!